In Part 2 of a special, 2-part episode, hosts Peter Reynolds & Damon Adachi continue demystifying Search Engine Optimization (SEO) with travel blogger and SEO specialist Nina Clapperton www.SheKnowsSEO.co

How can businesses use keywords to optimize their website effectively? Guest Nina Clapperton highlights the importance of having a blog associated with your profession to generate more keywords that Google can recognize and to showcase your qualifications and expertise.

Nina then walks listeners step-by-step through her process of monetizing her blog with affiliate marketing, identifying keywords and the power of Question-Based Keywords, which targets the questions asked of Google by consumers - a particularly effective strategy in the growing world of home devices that rely on voice search (Google Home, Amazon Echo, etc).

If you missed Part 1, you can find it here!
https://www.buzzsprout.com/1985155/13940883

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In Part 1 of a special, 2-part episode, hosts Peter Reynolds & Damon Adachi explore the world of Search Engine Optimization (SEO) with travel blogger and SEO specialist Nina Clapperton, discussing the importance of SEO in building a strong online presence and attracting customers.

Nina shares her journey of turning her travel blog into a successful business, highlighting the strategies she used to achieve a $30,000 a month in income. Part 1 emphasizes the need to consider the consumer and user experience when creating online content and provides valuable insights into effective SEO strategies.

Nina Clapperton
https://sheknowsseo.co/
https://ninaoutandabout.ca/

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In Part Two of "How to Bring Structure to a Creative Business," Peter Reynolds welcomes back Jo-anne Kupiak, a designer and owner of Design Excellence, and Damon Adachi, a marketing expert from Sevenfold Marketing. The guests discuss the challenges of creating structure in a creative business, which is often subjective and influenced by feelings and opinions. They stress the importance of having structure to ensure the longevity of the business. The episode provides valuable insights into how creative businesses can establish a strong foundation while maintaining their creative integrity.

If you missed Part One, Listen Here: https://prosandconversations.buzzsprout.com/1985155/11651506-episode-14-adding-structure-to-a-creative-business

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Looking for a succession strategy that doesn't include backstabbing and betrayal? Join hosts Peter Reynolds, Damon Adachi and a panel of experts, as they share insights, tips, and real-life examples to help you create a roadmap for your own succession plan.

They'll explore the challenges faced by solopreneurs, first, second, and third-generation business owners, and offer practical advice for ensuring your business is successful now and in the future. No stabbing required.

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Host Peter G. Reynolds and Damon Adachi celebrate the success of Season 1 of Pros & Conversation and give a sneak peek into what's in store for Season 2, including in-depth discussions with experts on AI, small business investing, mentoring, digital marketing, succession planning and much, much more.

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With over 100,000 picture books sold, Laurie Wright knows a thing or two about being a children's author. Join hosts Peter G. Reynolds and Damon Adachi as they discuss the challenges of self-publishing, marketing, and sales and how writing was only the first step in Laurie's story of success.

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Marketing is an important part of any business. It’s critical to building awareness of your brand. But deciding how much to spend on marketing can be a real challenge. Host Peter Reynolds and marketing consultant Damon Adachi unpack this complex topic.

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From accounting to marketing, working "on" our businesses is often less fun than working "in" our businesses. But if we let things slide, we soon won't have businesses at all. Interior designer Jo-Anne Kupiec provides tips and tricks for adding structure to your business without stifling creativity.

Support the show

Thank you for listening! You can support and help us create great content for entrepreneurs and small business owners by clicking here: https://www.buzzsprout.com/1985155/support

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