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From hiding behind NDAs to leading a thriving book writing business, Amanda Edgar's journey proves that embracing visibility can transform your entrepreneurial path. In this candid conversation, the ex-professor shares how she escaped the constraints of third-party platforms, built a strong team, and developed a unique framework for helping others write books. Her story demonstrates how the right business systems and community support can help you scale while staying true to your values. Amanda's evolution from reluctant expert to confident CEO offers a refreshing perspective on building a business that thrives even through personal challenges.

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Discover how former stage actor Elise Arsenault built a 6-figure business teaching audiobook narration to 900+ performers. Learn her proven framework for transitioning from struggling artist to successful creative entrepreneur, including practical strategies for home studio setup, landing high-paying narration work, and building a sustainable creative career. Perfect for actors, voice artists, and creatives seeking stable income without sacrificing their artistic pursuits.

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What’s the antidote to inconsistent cash flow and clients in your business? Having a solid plan certainly helps, but too many entrepreneurs are just winging it in hopes of finding success. In this episode, I deliver a little tough love and talk about how to figure out the kind of plan you need in place for your business to grow.

1:25 – What do most entrepreneurs do first when wanting to create the freedom and flexibility they desire? I explain why it’s a backward approach and a short-term solution.

5:08 – You find true freedom with a certain level of control in your business. I clarify what I mean by control here, because a lot of people might have mixed feelings on it.

7:39 – What do you need to have in place to get consistent cash flow and clients? I reveal the first of several different components necessary.

10:28 – The second component is one where a lot of people trip up. There’s a common trap entrepreneurs can fall into here as well, and I discuss how to avoid it.

14:23 – Having these two things in your business makes predictable profits so much easier to obtain. I explain how.

18:44 – How can you ensure that your team helps you create sustainable revenue, freedom, and flexibility? Without a plan here, things can become chaotic very quickly.

25:36 – I talk about another key thing to keep in mind as you’re working with your team to grow your business.

Mentioned in Winging It Isn’t a Business Growth Strategy

• The CEO Collective
• The E-Myth Revisited: Why Most Businesses Don’t Work and What to Do About It by Michael E. Gerber
• Racheal on Instagram and TikTok
• Leave a review on iTunes