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Mike Beaulieu shares his journey from starting a painting business during the 2008 recession to selling his $2 million company, crediting his success to email marketing strategies that maintained 40-50% open rates and consistently reactivated past customers.

• Started painting business in 2008 during recession, sold it after growing to over $2 million in annual revenue
• Realized clients forget painting contractors among numerous service providers they hire
• Shifted from discount-oriented emails to valuable content about design trends and color forecasts
• Achieved consistent 40-50% email open rates with click rates between 1-5%
• Spent only 1-1.5% of revenue on marketing through effective customer reactivation
• Clean email lists and compelling subject lines essential for ensuring deliverability
• Business sold successfully because of solid systems and recurring revenue from past clients
• Comprehensive customer experience important from first contact through post-project engagement
• Used combination of employees and subcontractors with clear roles and management structure

Special offer for listeners: Mike is offering a discount on his email newsletter service plus his free guide "8 Things You Must Know Before Hiring a Painting Contractor" for anyone who mentions this podcast when contacting him at PaintersMarketingPro.com.

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Daniel, a CPA who works exclusively with painting businesses, and Richard Dunton, an enrolled agent, discuss the financial considerations for commercial painting as a way to smooth out seasonal dips in business. They explore the differences between direct B2B commercial relationships versus working under a general contractor, highlighting the challenges and opportunities of each approach.

• Two types of commercial painting: direct B2B relationships and working under general contractors
• Cash flow challenges in commercial painting compared to residential work
• The importance of managing accounts receivable and following up on payments
• Understanding AIA invoicing formats and progress payment schedules
• Special payroll requirements for government projects including prevailing wage certified payroll
• Using accrual basis accounting to properly match revenue with expenses
• The importance of reviewing both profit/loss statements and statements of cash flows
• Setting up financing and lines of credit before you actually need them
• Building relationships with banks when your financials look strongest

If you have any questions about this episode or ideas for future episodes, join the Facebook group "Grow Your Painting Business" - request access and we'll get you in to join the conversation.

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Proper separation between business and personal finances is critical for protecting your painting business, minimizing tax liabilities, and ensuring legal protection through your LLC or corporation.

• Five key reasons to avoid co-mingling finances: legal protection, reduced audit risk, maximizing deductions, maintaining loan eligibility, and proper owner compensation
• Mixing personal and business finances breaks down your "corporate veil," potentially exposing personal assets to business lawsuits
• The IRS views co-mingled finances as red flags that increase audit probability and scrutiny of all deductions
• Paying for business expenses with personal funds can result in missed tax deductions unless properly documented
• Banks and lenders are more likely to approve business loans when they see clean, separated financial records
• Owner's compensation should be formalized - either as owner's draws for LLCs or as reasonable salary plus distributions for S-Corps
• S-Corporation owners must pay themselves a defensible "reasonable salary" that balances tax efficiency with IRS requirements
• Establishing good financial habits from the start is much easier than fixing problems after an audit begins

Join our Facebook group "Grow your Painting Business" with your questions about financial separation or accountable plans, and either Daniel or Richard would be happy to help you further.