Sam Preston transformed from failing at three different agencies to building Service Scalers, a $5M+ marketing agency for home service businesses by focusing on what he does best and hiring people who excel at everything else.

• Sam's early agencies failed because he tried to be everything to everyone - "I'll be your influencer, marketing, email marketing, website, social media"
• Success came when he niched down to specific services (PPC, websites, content) then further to home service businesses only
• For businesses under $1M in revenue, DIY marketing makes more sense than hiring an agency
• Customer acquisition is the most important aspect of any business - it starts with traffic, then leads, appointments, and closed deals
• Your 3-day call board should show exactly how many appointments are scheduled to keep technicians productive
• Marketing spend should be adjusted based on appointment numbers to ensure technicians are fully utilized
• A 98% team retention rate comes from prioritizing people's personal lives over work
• Sam hires through requiring Loom video responses from applicants and asking values-based questions like "tell me about a time you broke the rules"
• Sam empowers team leaders by removing himself from spending decisions
• Use call tracking numbers to see which marketing campaigns are actually working

🎙️ Profit & Grit by Tyler Martin
Real stories. Real strategy. Real results for service-based business owners.

🔗 Website: ProfitAndGrit.com
📍 LinkedIn: linkedin.com/in/thinktyler
📸 Instagram & TikTok: @profitandgrit
📅 Want to grow your business with smarter financial strategy?
Book a free intro meeting

Brennan Smith reveals how top-performing home service businesses unlock hidden revenue through simple yet powerful changes to their lead management process. Companies earning $2-20 million look beyond traditional lead generation to maximize their existing sales pipeline.

• Responding to leads within 60 seconds during business hours drastically improves conversion
• 43% of contact form submissions never receive any response—representing massive lost revenue
• Top companies implement systematic follow-up across multiple channels (call, text, email)
• The shift from lead-centric to relationship-centric business models creates sustainable growth
• AI tools for call handling and customer communication are creating competitive advantages
• Tracking call quality, response times, and booking rates provides actionable data for improvement
• Most home service businesses underutilize their existing customer base for recurring revenue
• Speed matters, but consistency in follow-up creates the winning formula
• Companies that implement structured systems outperform those relying on talent alone

Book a low-key intro session at cfomadeeasy.com to build financial systems that bring stability, clarity and real scale without running out of cash.

🎙️ Profit & Grit by Tyler Martin
Real stories. Real strategy. Real results for service-based business owners.

🔗 Website: ProfitAndGrit.com
📍 LinkedIn: linkedin.com/in/thinktyler
📸 Instagram & TikTok: @profitandgrit
📅 Want to grow your business with smarter financial strategy?
Book a free intro meeting

Daniel Felt shares how he scaled Kura Home to nine locations nationwide by building a weekly financial dashboard that guides real-time decisions instead of relying on delayed monthly reports. He reveals the exact metrics that drive his 19% profit margin and why focusing on bottom-line results beats chasing revenue.

• Weekly financial dashboards outperform monthly P&Ls for making timely business decisions
• The critical 42.5% payroll-to-revenue ratio that serves as his primary profitability indicator
• Why he abandoned handyman services despite rapid growth when the numbers showed poor margins
• How he leverages micro-influencers (5-20K followers) through service trades instead of paid advertising
• The morning routine (including 4-minute cold plunge) that prepares him for entrepreneurial challenges
• His work-life boundary of shutting down business at 5pm daily to maintain family time
• The importance of consistent execution rather than jumping between revenue activities and operations
• His goal of donating $100 million over his lifetime through business success

Ready to get the financial clarity needed to grow your home or commercial service business? Visit CFOMadeEasy.com to book a no-pressure intro meeting with Tyler.

🎙️ Profit & Grit by Tyler Martin
Real stories. Real strategy. Real results for service-based business owners.

🔗 Website: ProfitAndGrit.com
📍 LinkedIn: linkedin.com/in/thinktyler
📸 Instagram & TikTok: @profitandgrit
📅 Want to grow your business with smarter financial strategy?
Book a free intro meeting