Pricing Doctor Dave's Minimum Viable Product
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Pricing Doctor Dave's Minimum Viable Product
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In an absolutely powerful issue, Doctor Dave wonders about how to price his offering. Cost vs. Price, more specifically, Fixed Cost vs. Variable Costs are put together with the cost of time. What do we want to make? Is that important enough to alter price or do we simply have to sell more? How does the market play into it? What is perceived value? Must we change offering or change audience (if either is necessary)? Does a higher price always indicate a more premium aura? Wow! A lot of information. Ramblin' Rob talks about confidence in pricing. "This is a great deal!" "I have already accounted for these things, and this is what the market says." Parity pricing comes into the picture. Doctor Dave finishes with a great quote from Vincent van Gogh. Don't miss this one!
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