They say "sales doesn't start until you hear an objection." This episode focuses on just that: handling objections in sales, a critical skill for success in the painting industry. Jon Bryant & Michael Murray cover the mindset needed to address objections, strategies for separating personal identity from sales performance, and actionable techniques to navigate pricing concerns, indecision, and competition.
Michael & Jon emphasize proactive communication, sharing insights on engaging decision-makers, improving customer conversations, and addressing common challenges in residential and commercial sales. This episode offers tools to improve sales outcomes, build trust, and grow your painting business.
If you’re a painting contractor, sales rep, or business owner looking to master objection-handling and elevate your sales game in 2025, don’t miss this practical, insight-packed discussion!

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In this episode, hosts Jon Bryant & Michael Murray engage in a listener Q&A session, addressing common challenges faced by painters and business owners in the painting industry. They discuss hiring your first painter, the importance of setup calls, pricing strategies, and navigating customer requests for extra work. The also chat about whether or not geography effects pricing, creating a fun and engaging sales culture to boost morale, and effective sales management practices to foster a successful painting business.

1. How to Afford to Hire that First Painter
2. Setup Calls & Estimating Process
3. How to Deal with Lower Bids
4. How to Charge for Multiple Paint Colors
5. How Much to Charge Based on Where You're Located
6. Best Sales Management Practices & How to Keep Sales Teams Engaged, Collaborative, and Motivated
7. How *Not* to Do Extra Work Without Charging For It

This podcast is powered by PaintScout — #1 Sales & Estimating Software for Top Painting Contractors. Learn more at https://www.paintscout.com/

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Today Jim Falk, the VP of Sales at Nolan Painting, shares how he went from hating sales to excelling at it — now training hundreds of salespeople! He shares his experience transitioning from a sales rep to VP of Sales and the challenges and rewards of managing a large sales team. Jim discusses his mindset shift from viewing painting as a commodity to focusing on the value and emotional connection with prospects. He emphasizes the importance of asking the right questions and understanding the customer's pains and concerns. This conversation concludes with a discussion on the hiring process and the qualities Jim looks for in successful salespeople.

This podcast is powered by PaintScout — #1 Sales & Estimating Software for Top Painting Contractors. Learn more at https://www.paintscout.com/

Instagram: https://www.instagram.com/paintscout/
YouTube: https://www.youtube.com/@paintscout
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