Today on For Artists Figuring It Out, Tom’s recapping this week’s Patreon series all about Release Strategy and calling out the stuff artists get wrong not because they’re lazy, but because the advice they’re following is broken.

Here’s what we’re covering:

→ Pre-Saves & Pre-Release Build-Up

You’ve been told pre-saves are everything. But most of the time, they just stress you out and don’t move the needle. This bit’s about where your energy should go before a release if you want real excitement not just a few clicks.

→ What To Do on Release Day

Spoiler: refreshing Spotify for Artists isn’t a marketing plan. This segment’s about how to actually connect with people, what to post, and why the way you show up on the day sets the tone for everything after it.

→ Weeks 1–3 Post Release

The biggest mistake artists make? Going quiet after drop day. This section is about how to keep showing up, what kind of content works, and why this 3-week window is more important than any algorithm boost.

→ Staying Consistent Beyond Week 3

If you’ve ever thought “my song flopped,” this bit’s for you. One release doesn’t define you. Tom breaks down what long-term release momentum looks like, and how to build an era, not just a moment.

Each of these segments comes from full videos already posted on the ⁠Patreon⁠ this week. If any of them hit home, dive deeper there.

The free tier gets you access to all the daily posts, and the bonus tier includes tools, templates, and exercises to help you take action.