You’re not building a course, you’re building a company. And if you're serious about reaching people online, you need to think like a business owner from day one.

After working with thousands of health entrepreneurs, I’ve seen the same pattern repeat itself; brilliant practitioners pouring energy into perfecting their program while avoiding the real work of visibility and marketing. Whether you’re a naturopath, coach, or MD, this is your call to get focused, build systems, and step into the role your business truly needs; a clear, confident marketer with a plan to grow.

Key Takeaways

You’re Building a Business That Deserves Strategy and Structure - Online programs require the same strategy, branding, and budget as any other business.

Marketing Comes First - Your ability to attract, connect, and convert is more important than what’s inside your offer.

You Are the Product - People don’t just buy what you do, they buy into who you are and how you show up.

Visibility Is Non-Negotiable - From LinkedIn to live events, you need multiple lead sources working in the background.

Build the Right Team and Tech Stack - Without systems and support, your vision can’t scale.

Treat Gaps Like a Diagnosis - If marketing feels hard or unfamiliar, find the right guide to help you close the gap.

Links & Resources

Download the FREE Power Moves Playbook
Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

Book A Free Strategy & Content Call
Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

If you’ve been asking, “What’s actually worth my time right now?” when it comes to marketing your health business, this episode is for you. Between TikTok Shop, user-generated content, AI tools, and connected TV ads, it’s easy to get overwhelmed by all the options. I’m cutting through the noise to tell you exactly what’s working in Q2 of 2025 and what’s not.

I break down how boutique wellness brands and cash-based practices can lean into trends like authentic client testimonials, emotional transformation videos, and Meta ads that still get real ROI. I also share why TikTok Shop is perfect for supplement and product sales, and why you might need to rethink service-based offers on that platform. If you’ve been sleeping on connected TV or haven’t touched your email list in months, we’ve got work to do. This episode is speed-style, straight to the point, and packed with ideas that convert. Flag it. Re-listen to it. Take notes. And let’s move smart.

Key Takeaways

Proof Over Performance – UGC that feels real and conversational outperforms trendy, scripted content every time.

TikTok Shop Wins for Products – Selling supplements or wellness tools? TikTok Shop is where your audience is buying in 2025.

Connected TV for Local Clinics – Roku, Hulu, and YouTube TV ads are now powerful and surprisingly affordable ways to build local awareness.

Meta Ads Still Reign – Facebook and Instagram remain the highest-ROI platforms for lead gen, quizzes, webinars, and list-building.

Email Lists Are Gold – Your email list is still your most valuable digital asset. If you’re not using it, you’re leaving money on the table.

AI-Enhanced Funnels Work – Smart funnels using AI-generated video and voice are scaling client acquisition with minimal effort.

Links & Resources

Download the FREE Power Moves Playbook
Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

Book A Free Strategy & Content Call
Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

What is CRTX?
Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today.

Subscribe to the Newsletter
Stay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at https://microsite.com/newsletter

Join the Monthly Webinar Series
Ready to grow smarter, not harder? Join our free How to Grow Your Practice workshop and take the next step toward success. Reserve your spot now at https://microsite.com/how-to-grow-your-practice-webinar/

You don’t have a pricing problem. You have an irresistibility problem.

In this episode, I’m breaking down why your $297 course, or any low-ticket digital offer, isn’t flying off the shelves. And no, bestie, it’s not because it’s “too expensive.” It’s because it lacks the kind of transformation that makes people pull out their wallets. I’ve seen this with so many of my health entrepreneur clients who are smart, talented practitioners selling information instead of outcomes.

If you’ve ever launched a course, crossed your fingers, and heard crickets... this is for you. I’m giving you real talk and real strategies for repositioning your offer so it sells with confidence and clarity. Think of this as your crash course in low-ticket course rehab, Power Moves style.

Key Takeaways

Transformation over Information – Courses that sell focus on outcomes, not education. Think “Fix Your Fatigue” over “Hormone Mastery.”

Match the Buyer’s Awareness – Ditch the jargon. Speak to the pain your audience actually knows they have.

Create Irresistibility – If you wouldn’t spend $300 on it, neither will they. Make the promise juicy and the delivery seamless.

Build a Funnel, Not Just a Product – Your course isn’t enough. You need a lead-in, an upsell, and a marketing strategy that runs monthly.

Warming Up Cold Leads – Use quizzes, fast classes, and value-packed free offers to turn strangers into buyers.

Urgency and Consistency Sell – No one buys just because it’s there. Launch it. Email about it. Sell it every month like your business depends on it.

Links & Resources

Download the FREE Power Moves Playbook
Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

Book A Free Strategy & Content Call
Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

What is CRTX?
Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today.

Subscribe to the Newsletter
Stay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at https://microsite.com/newsletter

Join the Monthly Webinar Series
Ready to grow smarter, not harder? Join our free How to Grow Your Practice workshop and take the next step toward success. Reserve your spot now at https://microsite.com/how-to-grow-your-practice-webinar/