• Postman's developer marketing with Kasey Byrne

  • 2024/12/19
  • 再生時間： 43 分
  • ポッドキャスト

Postman's developer marketing with Kasey Byrne

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  • Kasey Byrne shares lessons from her time at Postman and NPM, including how to grow free users into power users without crossing the line. She talks about the importance of showcasing creative use cases, avoiding buzzwords, and building authentic relationships with technical audiences.

    We also dig into the challenges of attribution in developer marketing and why curiosity about the product and user pain points is crucial. Whether you're in DevRel or developer marketing, this conversation offers fresh insights into what works—and what doesn’t.

    See the transcript and more at https://developer.marketing

    Get developer marketing for you or for your team.
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あらすじ・解説

Kasey Byrne shares lessons from her time at Postman and NPM, including how to grow free users into power users without crossing the line. She talks about the importance of showcasing creative use cases, avoiding buzzwords, and building authentic relationships with technical audiences.

We also dig into the challenges of attribution in developer marketing and why curiosity about the product and user pain points is crucial. Whether you're in DevRel or developer marketing, this conversation offers fresh insights into what works—and what doesn’t.

See the transcript and more at https://developer.marketing

Get developer marketing for you or for your team.
続きを読む 一部表示

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