Meredith Hackwith Edwards founder of an "idea consultancy" called Outsider Advantage, shares with us the challenges and opportunities of using social media to promote our clients' podcasts. She says to have fun when focusing on authentic and purposeful content.

Meredith shares her experience working with clients on their specific strategies, while appropriately pricing and packaging our services to include social media support.

• Identify and utilize strong self-identifiers in social media posts to resonate with your target audience
• Create short-form video content using tools like Opus Clips, highlighting engaging moments from your podcast episodes
• Strategically incorporate cliffhangers and intriguing questions in social media posts you create to drive engagement for your client
• Build social media promotion into your service packages, ensuring a balanced approach to marketing and production
• Analyze the effectiveness of your social media campaigns by tracking key metrics such as downloads and engagement to refine your strategy. Report those to your clients!

Podcasting since 2019, Meredith is the host & producer of Meredith for Real: the curious introvert, for which she was named one of Podcast Magazines 40 under 40 in 2022.

Meredith is the founder of Outsider Advantage, an idea consultancy whose primary offering is podcast launch & production including Voices United in Education, which won two Addy Awards in 2023.

She is best known for her imaginative approach to content creation & ability to humanize digital communication. When she’s not researching her next podcast guest, she’s hanging out with her husband at the beach, buying plants she doesn't need or planning her next trip. She believes in being lost in the right direction & that everyone should meet people outside the algorithm.

Find her at OutsiderAdvantage (click here) or MeredithForReal.com

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We used Riverside to record this episode. Use code Yetis at *https://creators.riverside.fm/Yetis for 15% off a membership plan.

WhisperTranscribe assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters. Click on the *link above to see how it works for yourself!

We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)

*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!

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Mentioned in this episode:

Learn how to be a Podcast...

How do you charge for your service as a Podcast Editor?

Most charge a flat rate per episode or monthly retainer, but how do you come up with those rate?

And how do you know it's earning you more than a part-time job a McDonald's?

Learn from top podcast editors as they reveal their proven pricing strategies, helping you optimize your income and building a sustainable business!

• Charging by the Length of the Raw Recording
• Flat Fees vs. Length-Based Pricing
• Exploring Monthly Retainers
• Invoicing Strategies
• Rolling over "Credits"
• Understanding Value-Based Pricing
• Steve Stewart's Post-production Tips

• "Are You Charging Enough" spreadsheet in the Podcast Editor Academy

Chad Parizman

Heather Wester

Sarah Decker

Darrell Darnell

1. Evaluate your current pricing model. Does it accurately reflect your time and value? Explore alternative options to boost profitability and client satisfaction.
2. Get answers and support from the Podcast Editor Academy

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We used Riverside to record this episode. Use code Yetis at *https://creators.riverside.fm/Yetis for 15% off a membership plan.

WhisperTranscribe assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters. Click on the *link above to see how it works for yourself!

We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)

*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!

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A better way to download all the mp3s from a podcast's RSS feed.

This comes in handy for making copies for offline storage of a new client who never kept their files, or you need to edit out baked-in ads when migrating a client to a service with dynamic insertion.

I hope this helps!

Mentioned in this episode:

Learn how to be a Podcast Editor

Community. Support. Tutorials. Sales Scripts...these are just a few of the things available inside the Podcasts Editor Academy. Interested in learning more about the back end of podcasting? Or how to help clients and make a profitable income while doing it? Come join us inside the Podcast Editor Academy now!

Podcast Editor Academy

Getting paid is one of the most important steps in running a thriving podcast editing business. How you invoice for your work can have a huge impact on your cash flow and profitability.

Eric Rosenberg shares some best practices when invoicing clients, as a freelancer, and the challenges of balancing your client's needs with our self-employed realities.

While listening, pay particular attention to the importance of strategic invoicing for peace of mind, the various payment models available, and how to leverage technology to automate your invoicing process.

• Invoice clients monthly for consistent cash flow
• For new clients or large projects, consider upfront or milestone payments
• Use an invoicing system to automate the process and save time
• Maintain detailed records for accounting and legal purposes
• Negotiate equitable payment terms with clients
• Clearly define project milestones for phased payments in complex projects

• freelancerdashboard.com

Eric is a financial writer, speaker, and consultant whose expertise lies in banking, credit cards, investing, cryptocurrency, insurance, real estate, business finance, and financial fraud and security.

His work has appeared in many online publications, including Time, USA Today, Forbes, Business Insider, Nerdwallet, Investopedia, and U.S. News & World Report.

Connect with him and learn more at EricRosenberg.com

We used Riverside to record this episode and create video shorts for marketing the show.

WhisperTranscribe assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters.

We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)

*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!

Mentioned in this episode:

Learn how to be a Podcast Editor

Community. Support. Tutorials. Sales Scripts...these are just a few of the things available inside the Podcasts Editor Academy. Interested in learning more about the back end of podcasting? Or how to help clients and make a profitable income while doing it? Come join us inside the Podcast Editor Academy now!

Podcast Editor Academy