• Pistachios (Replay)

  • 2024/12/30
  • 再生時間: 16 分
  • ポッドキャスト

  • サマリー

  • How did a little green nut become a billion-dollar product, lauded by celebrities in Super Bowl ads? Zachary Crockett cracks open the story.

    • SOURCES:
      • Sawyer Clark, director of asset management at Gold Leaf Farming.
      • Diana Salsa, vice president of marketing for Wonderful Pistachios.

    • RESOURCES:
      • "Almond Acreage Decline Prompts Industry Introspection," by Mitch Lies (West Coast Nut, 2023).
      • American Pistachio Industry 2021 Annual Report, by American Pistachio Growers (2023).
      • "California’s Agricultural Water Policies Are Nuts," by Douglas R. Noble (The Gainesville Sun, 2021).
      • "Amid Drought, Billionaires Control a Critical California Water Bank," by Chloe Sorvino (Forbes, 2021).
      • "Wonderful Pistachios Achieves Billion-Dollar Brand Milestone," press release by The Wonderful Company (2020).
      • "Pistachios: The Quirks of Agricultural Trade in a Nutshell," by Andrea Durkin (Global Trade, 2020).
      • "California Pistachios With Perfect Timing," by Mark Blackburn (The New York Times, 1979).
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あらすじ・解説

How did a little green nut become a billion-dollar product, lauded by celebrities in Super Bowl ads? Zachary Crockett cracks open the story.

  • SOURCES:
    • Sawyer Clark, director of asset management at Gold Leaf Farming.
    • Diana Salsa, vice president of marketing for Wonderful Pistachios.

  • RESOURCES:
    • "Almond Acreage Decline Prompts Industry Introspection," by Mitch Lies (West Coast Nut, 2023).
    • American Pistachio Industry 2021 Annual Report, by American Pistachio Growers (2023).
    • "California’s Agricultural Water Policies Are Nuts," by Douglas R. Noble (The Gainesville Sun, 2021).
    • "Amid Drought, Billionaires Control a Critical California Water Bank," by Chloe Sorvino (Forbes, 2021).
    • "Wonderful Pistachios Achieves Billion-Dollar Brand Milestone," press release by The Wonderful Company (2020).
    • "Pistachios: The Quirks of Agricultural Trade in a Nutshell," by Andrea Durkin (Global Trade, 2020).
    • "California Pistachios With Perfect Timing," by Mark Blackburn (The New York Times, 1979).

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