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Pet Care Industry Rebound: Mergers, Innovation, and Shifting Consumer Priorities in 2025
- 2025/04/23
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あらすじ・解説
The global pet care industry is experiencing notable transformation over the past 48 hours, driven by a wave of mergers, product innovations, and evolving consumer priorities. Recent market activity is marked by several high-profile acquisitions including General Mills finalizing its purchase of Edgard and Cooper, a European premium pet food brand with over $100 million in 2023 sales across thirteen markets. The Nutriment Company has also expanded by acquiring Totally Natural Pet Products, a Scottish manufacturer, to strengthen its position in Central Europe. In Finland, Alvar Pet acquired online pet health store Kivuton, backed by new strategic partner Juuri Partners. Analysts expect mergers and acquisitions to surge throughout 2025 as market conditions stabilize and competition intensifies.
On the product front, the Global Pet Expo this week in Orlando highlighted more than 100 new and reformulated products from Natural Balance and Canidae. These launches cater to growing demand for whole-body pet health, targeted nutrition, and multi-pet feeding solutions. Natural Balance is rolling out lines designed for digestive wellness and specialized health needs in dogs, as well as high-protein formulas for cats that focus on muscle maintenance and overall wellness.
Consumer behavior is also shifting. A recent survey shows that 77 percent of pet owners intend to undertake a health reset in 2025, with 69 percent planning similar changes for their pets. These trends reflect a focus on holistic well-being and preventive care, fueling demand for natural and functional pet foods.
In supporting these changes, industry leaders are accelerating innovation and restructuring supply chains. Many are scaling up sustainable packaging and simplifying ingredient sourcing to address both regulatory requirements and consumer preferences for transparency.
Compared to last year, the industry’s pace of change has increased, with deal-making and new product launches outpacing the relative slowdown seen in late 2024. Supply chains, which were previously stressed by global disruptions, have shown signs of stabilization as key players invest in localized manufacturing and stronger logistics partnerships.
The pet care industry is currently responding to higher expectations from pet owners, increased competition, and a renewed focus on natural, science-backed products, positioning for continued growth and transformation as 2025 unfolds.
On the product front, the Global Pet Expo this week in Orlando highlighted more than 100 new and reformulated products from Natural Balance and Canidae. These launches cater to growing demand for whole-body pet health, targeted nutrition, and multi-pet feeding solutions. Natural Balance is rolling out lines designed for digestive wellness and specialized health needs in dogs, as well as high-protein formulas for cats that focus on muscle maintenance and overall wellness.
Consumer behavior is also shifting. A recent survey shows that 77 percent of pet owners intend to undertake a health reset in 2025, with 69 percent planning similar changes for their pets. These trends reflect a focus on holistic well-being and preventive care, fueling demand for natural and functional pet foods.
In supporting these changes, industry leaders are accelerating innovation and restructuring supply chains. Many are scaling up sustainable packaging and simplifying ingredient sourcing to address both regulatory requirements and consumer preferences for transparency.
Compared to last year, the industry’s pace of change has increased, with deal-making and new product launches outpacing the relative slowdown seen in late 2024. Supply chains, which were previously stressed by global disruptions, have shown signs of stabilization as key players invest in localized manufacturing and stronger logistics partnerships.
The pet care industry is currently responding to higher expectations from pet owners, increased competition, and a renewed focus on natural, science-backed products, positioning for continued growth and transformation as 2025 unfolds.