The global pet care industry has continued its robust trajectory into early May 2025, although growth is now stabilizing after the rapid expansion seen in recent years. In the US, pet industry sales are projected to reach 157 billion dollars this year, with pet food and treats accounting for nearly 68 billion. Veterinary care will bring in an additional 41.4 billion and supplies, live animals, and medicines are expected to total about 34.3 billion. While the industry experienced double-digit growth in 2021 and high single digits in 2023, the pace now reflects a normalization, with the sector generally tracking a more conservative but steady path forward. The total economic contribution of the pet industry reached 312 billion dollars last year, up about 3 percent from 2023, and directly or indirectly supports close to 3 million US jobs[1].
Globally, the topical pet sprays market illustrates current growth patterns, expanding steadily at about 5.4 percent annually and expected to reach more than 625 million dollars within the next decade. This surge is fueled by increased pet ownership, particularly among younger demographics, and the so-called pet humanization trend, where pet owners increasingly treat animals as family members. Accordingly, consumers are opting for premium, clinically tested, and organic products—especially medicated sprays for common issues like skin allergies and flea infestations. Regulatory agencies such as the US Food and Drug Administration have approved more treatments, supporting both product safety and demand. Supply chain reliability for medicated and specialty products remains a priority, though there have been no major recent disruptions reported. Price increases continue to track with broader inflation, but premium offerings are seeing the fastest uptake, particularly in urban areas where disposable income is higher[2].
Recent consumer behavior indicates a growing preference for supplements and functional health products. For example, demand for pet probiotics has risen sharply, with searches for dog probiotics up 91 percent over the last five years. Social media is amplifying these trends, with pet wellness products frequently going viral, and about 7 percent of pet owners having purchased a gut-supporting formula last year[5].
Industry leaders are responding by diversifying their product lines, investing in research, and forging partnerships with veterinary professionals to deliver more targeted wellness solutions. Compared to past years, the current outlook is positive but notably more cautious, reflecting a sector that is now focusing on sustainable, high-value growth.
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