エピソード

  • The Synergy Between Artificial Intelligence and Emotional Intelligence in Modern PR Campaigns
    2025/04/09

    Welcome Jeff Frey, to PRSay – the podcast of the Houston PRSA Chapter.

    In this episode, Jeff shares about The Synergy Between Artificial Intelligence and Emotional Intelligence in Modern PR Campaigns.

    Jeff Frey is the Founder and CEO of Vital Competence, a consulting firm at the forefront of blending Artificial Intelligence (AI) and Emotional Intelligence (EI) for innovative solutions. He has worked with organizations like NASA, ExxonMobil, and Baylor College of Medicine to drive impactful outcomes. Jeff advances these concepts through research and courses at Rice University’s Jones Graduate School of Business MBA program and the University of Houston’s Wolff Center for Entrepreneurship.

    Connect with Jeff at:
    LinkedIn: http://linkedin.com/in/jdfrey
    Instagram: https://www.instagram.com/jeffreydfrey/

    Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

    PRSay is brought to you by Veronica V. Sopher, Public Relations.

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    15 分
  • Prioritizing Personal Development
    2025/03/26

    Welcome Hannah Pietsch, to PRSay – the podcast of the Houston PRSA Chapter.

    In this episode, Hannah shares about Prioritizing Personal Development.

    With nearly 15 years of experience spanning the communications spectrum, Hannah Pietsch is a proven communications professional with expertise in media relations and internal communications.

    As the owner of Beloved Communications, LLC, she serves clients in a variety of industries, from health care and real estate to cosmetology and non-profit, by crafting and executing multifaceted internal and external communications strategies that deliver the results the client wants.

    Hannah holds a Master of Professional Studies in Strategic Public Relations from George Washington University. She lives in Katy with her husband of 15 years and their two sons. When she isn’t playing monster trucks or cooking another meal to feed her growing boys, Hannah enjoys a good workout, plugging into personal/professional development, and writing her first book.

    Connect with Hannah at:
    LinkedIn- https://www.linkedin.com/in/hannahfpietsch/

    Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

    PRSay is brought to you by Veronica V. Sopher, Public Relations.

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    14 分
  • Why Purpose-Driven Marketing Works
    2025/03/12

    Welcome Anh Nguyen, to PRSay – the podcast of the Houston PRSA Chapter.

    In this episode, Anh shares about Why Purpose-Driven Marketing Works.

    Anh Nguyen is the Chief Brand Amplifier at Amplified Marketing, where she helps purpose-driven brands, social impact ventures, and nonprofits through #MarketingThatMatters. She’s also passionate about empowering women professionals and business leaders to uncover their unique stories and build personal brands that spark confidence and growth.

    As a consultant and speaker, Anh loves being a catalyst for growth—helping her clients find their voice, embrace thought leadership, and build meaningful connections. Known for her down-to-earth style and knack for sparking big ideas, Anh inspires leaders and brands to discover their potential and create a ripple effect of impact in their industries.

    Connect with Anh at:
    LinkedIn- https://linkedin.com/in/anhtnguyen170
    https://linkedin.com/company/AmplifiedMktgTX
    Facebook- https://facebook.com/AmplifiedMktgTX
    Instagram- https://instagram.com/AmplifiedMktgTX
    Youtube- https://youtube.com/@AmplifiedMktgTX

    Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

    PRSay is brought to you by Veronica V. Sopher, Public Relations.

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    14 分
  • Storytelling As Your Superpower
    2025/02/26

    Welcome Carla Sapsford Newman, to PRSay – the podcast of the Houston PRSA Chapter.

    In this episode, Carla shares about Storytelling As Your Superpower.

    Carla is a recovering journalist with a double masters in journalism and international affairs from Columbia. She specializes in multi-channel storytelling, crafting pitches around stories she would have run as an editor and producer earlier in her career. Stories with emotion, struggle and grit that reveal aspects of our community we don't often hear about. She started out as a field producer for CNN and ABC in New York before becoming a freelance writer, producer, newsroom manager and reporter overseas in Europe and Southeast Asia. Carla has led a multi-million dollar multimedia sports marketing campaign, and later joined a public radio startup leadership team. In between, she moved to public affairs and strategic communications.

    Connect with Carla at:
    LinkedIn- linkedIn.com/in/carlasapsford

    Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

    PRSay is brought to you by Veronica V. Sopher, Public Relations.

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    15 分
  • S3E1 Community Building In PRSA with Robyn Egbert
    2025/01/29

    Welcome Robyn Egbert, to PRSay – the podcast of the Houston PRSA Chapter.

    On this episode, Robyn shares about Community Building In PRSA.

    Robyn Egbert is a strategic communicator who thrives in connecting organizations and brands to their communities. Receiving her Master of Arts in Mass Communication from the University of Houston, her background lies in developing and managing communication campaigns, public involvement plans, community outreach, reputation and stakeholder management, media relations, and digital marketing. She has spoken at national conferences, been a mentor to undergraduate public relations students, and currently serves on the Board of Directors for the Public Relations Society of America - Houston Chapter. Outside of public relations, she is also a volunteer with the Junior League of Houston and actively challenges herself to be a better professional and leader within her community.

    Connect with Robyn at:
    LinkedIn- https://www.linkedin.com/in/balabanrobyn/
    Email- robyn.b.egbert@gmail.com

    Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

    PRSay is brought to you by Veronica V. Sopher, Public Relations.

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    14 分
  • The Importance of Transit Communication and Public Relations
    2024/11/06

    Welcome Ramona Crayton, to PRSay – the podcast of the Houston PRSA Chapter.

    In this episode, Ramona shares about The Importance of Transit Communication and Public Relations.

    Ramona is a Native Houstonian, with over 20 years of experience as a Communications professional. She holds a designation as a Certified Meeting Professional (CMP) and Change Management. Interesting Fact: She spent 3 years in Iraq during Operation Iraqi Freedom as a civilian contractor. Ramona loves to travel and fitness.

    Connect with Ramona at:
    www.linkedin.com/in/harrietramonacraytoncmp-a1124a13
    https://www.facebook.com/ramona.crayton.50

    Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

    PRSay is brought to you by Veronica V. Sopher, Public Relations.

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    16 分
  • Encouraging Young Adults To Purse Careers in PR
    2024/10/30

    Welcome Tala Kseibi, to PRSay – the podcast of the Houston PRSA Chapter.

    On this episode, Tala shares about Encouraging Young Adults To Purse Careers in PR.

    As a Public Relations Manager at Love Advertising, Tala is driven by a passion for effective communication and strategic brand management. With a Bachelor of Arts in Communication, focusing on Public Relations from The University of Texas at San Antonio, Tala refined her skills in media relations and successfully crafted and executed communication strategies, securing coverage in various online and broadcast local and trade publications.

    Currently, Tala proudly serves as one of the 2024 PRSA Houston Board Directors and will be leading the New Young Professionals Committee. Her leadership journey includes being the President of the PRSSA at UTSA and a board member of the PRSA San Antonio, where she revitalized the chapter within a semester and raised substantial funds. Committed to inclusive initiatives, her background reflects a dedication to community engagement and diverse perspectives.

    Connect with Tala at:
    LinkedIn: www.linkedin.com/in/tala-kseibi-04727a172

    Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

    PRSay is brought to you by Veronica V. Sopher, Public Relations

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    11 分
  • Marketing & Communications in Energy with CAMS
    2024/10/23

    Welcome Hailey Bui and Melissa Kinsella, to PRSay – the podcast of the Houston PRSA Chapter.

    On this episode, Hailey & Melissa share about Marketing & Communications in Energy with CAMS.

    Hailey Bui is a Marketing & Communications Specialist currently serving as a key member of the CAMS Marketing & Communications team. With over 5+ years of a robust professional background, Hailey is the driving force behind orchestrating the development and design of sophisticated corporate communications campaigns. Her primary objectives include elevating brand awareness and providing strategic support to the marketing and sales teams. In her current role at CAMS, Hailey formulates messaging strategies and leads the execution of targeted marketing campaigns aimed at educating external stakeholders about CAMS and its comprehensive range of services. Prior to joining CAMS, Hailey had extensive experience working with reputable B2C and B2B marketing agencies, where she managed diverse portfolios for clients across industries. Hailey's academic background includes a B.A. in Advertising and an M.A. in Mass Communications, with a specialized focus on social media behavior research.

    Melissa Kinsella is the Director of Corporate Marketing Communications & Administration at CAMS. She leads the organization's communications team and develops strategic internal and external communication strategies to ensure brand identity and the company's objectives. Since joining CAMS in 2019, Melissa has directed highly effective marketing and branding campaigns utilizing the company's multi-faceted media channels. As a result of her creative approaches, CAMS received constant recognition and traffic to its digital assets, elevating the company's position as a first-in-class steward for infrastructure asset owners. With over 22 years of experience, she manages business operations and support, marketing, and communications, client relations, event management, and organizational development. Prior to CAMS, she held related positions at American Midstream, Egon Zehnder, and Valerus Field Solutions. Under Melissa's leadership, CAMS was recently named one of the Best & Brightest Companies to Work for in the Nation. Melissa holds a Bachelor of Science and Event Management degree from Indiana University.

    Connect with Hailey at:
    LinkedIn: https://www.linkedin.com/in/ngocbuihailey/

    Connect with Melissa at:
    LinkedIn: https://www.linkedin.com/in/melissahauger/

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    16 分