In this episode of Operations Unfiltered, your favorite marketing project manager girly, Zuryna, chats with Tyra Sellers — the visionary founder of Ty’s Garden, a holistic wellness brand rooted in intention, luxury, and community. Based in the DMV, Tyra opens up about her journey from concept to community cornerstone, blending skincare rituals, wellness teas, trauma-informed yoga, and dry vegan brunches into a movement that prioritizes healing and connection.

You’ll hear how Tyra is expanding into Pilates, why partnerships matter, and how she stays grounded as a solo entrepreneur. Plus, Zuryna and Tyra dive into the operations behind it all. Everything from staying organized to maintaining a mindset of flow and self-care.

Whether you're a wellness enthusiast, a founder in the making, or just someone trying to balance business and burnout, this episode is for you.

About Zuryna
Zuryna is a marketing project manager with a knack for turning chaos into strategy. She founded Live More Agency LLC to help small businesses, professional athletes, and content creators streamline their marketing efforts.

🎧 Follow the journey on Instagram
@OperationsUnfiltered | @LadyZSays | @LiveMoreAgency

About Tyra / Ty's Garden
Tyra Sellers is a Public Health and Community Health Advocate, Wellness Curator, and founder of Ty’s Garden Company, based in the DMV area. A Bowie, Maryland native, Tyra earned her degree in Health Education from Morgan State University and a Master’s in Public Health from the University of Maryland College Park. Currently training to become a certified Pilates instructor, Tyra is a passionate advocate for mind-body connection experiences, self-care, and holistic health. Her 20-year pescatarian lifestyle reflects her dedication to wellness and environmental sustainability.

Keep up with all things Ty's Garden on Instagram.

This Week's Episode Partner:
A.Rose Wellness Bar - visit www.arosewellnessbar.com for more details!

What happens when a finance brain meets a creative heart?

You get Nick Valenti, co-founder and CEO of MĀDIN, a bicoastal creative agency that’s redefining strategy, storytelling, and influence. In this episode of Operations Unfiltered, Nick joins me to talk about his journey from private equity to brand campaigns, the origin of MAIDEN’s name (hint: it’s not a typo), and how his agency blends intentionality with creativity to serve numerous brands across the globe.

If you’re a founder, creative lead, or just tired of marketing buzzwords with no backbone—this one’s for you. ✨

About Zuryna
Zuryna is a marketing project manager with a knack for turning chaos into strategy. She founded Live More Agency LLC to help small businesses, professional athletes, and content creators streamline their marketing efforts.

🎧 Follow the journey on Instagram
@OperationsUnfiltered | @LadyZSays | @LiveMoreAgency

About Nick Valenti

Nick is a serial entrepreneur with a background in private equity. He currently is the CEO and head of strategy for Mādin, a full service creative agency that helps many founder led brands reach their full potential. He has also worked with global brands including Formula1, Palm Tree Crew, and San Diego FC.

The Today Show tried it with a TV mom bracket (Claire Huxtable vs. Carol Brady? Be serious), but it sparked something deeper—moms have always been the blueprint for marketing. No PR team. No big budget. Just strategy, vibes, and unmatched relatability.

In this episode of Operations Unfiltered, we take a walk down memory lane and a scroll through today’s feed to explore how mom creators like @jalisaevaughn, @carmenreneeblog, and @jaylabrenae are carrying that legacy forward—turning everyday chaos into community, connection, and conversion. From packing lunches to pitching brands, they’re doing it all, often with a toddler on one hip and a contract in the inbox.

We’re breaking down the systems behind the content, the emotional resonance that makes it stick, and why brands that really get it are already winning. Spoiler alert: mom influencers aren’t just relatable—they’re reliable marketing powerhouses.

So whether you’re a PTA president, content queen, or both—this one’s for you. 🎙️

🎧 Listen now wherever you get your podcasts and follow @ladyzsays + @operationsunfiltered for more behind-the-scenes gems.