A lot of times, when start marketing our offers and services, we want it to be one and done. We want it to be perfect. We want this perfect funnel to happen, this perfect method to happen.

But that just doesn't exist.

Marketing that works involves a series of tests over and over again, to try out different things, new methods, new ways to engage with your audience.

In this episode, we are discussing how you can actually duplicate success by tracking and measuring your results, specifically your conversions.

Find the full show notes here: https://onlinemarketingpodcast.com/repeat-what-works-our-top-marketing-strategy

Resources:

• Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

In this episode of our Mastermind Series, we are comparing annual versus monthly payment options for your membership, and how you can create a payment plan that fits your income strategy and financial commitments.

We are also sharing, based on our experience, how to deal with the money that you are receiving from your different payment plans and what common mistakes you should avoid staying out of financial trouble.

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

I'm here to encourage you to embrace change.

Change is going to happen. No one likes it, and especially in our business and with our marketing, change can really shake things up. It can make you nervous. It can make you feel fearful for the future.

Just know it's a natural part of business. It's a natural part of your marketing process. It's a natural part as you grow, and you change, and you shift in your business.

Once you're able to embrace that mindset, that change is just a part of the marketing process, it's a part of your business is a part of life, then you're going to just go more easy on yourself as those changes happen, you'll be able to adapt better, you'll be able to think of things a little bit differently and you know, not be so set in your ways of doing things a certain way.

So, remember change is going to happen. Will you embrace it?

Resources:

• Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

When you go into your launch, don't slip into "speaker mode", sticking robotically to your script and put on a mask of somebody else.

Your audience wants a chance to get to know you. They wanna connect with you.

And the more that they feel connected with you, the more likely they are gonna wanna work with you at a deeper capacity in your paid offer.

So just show up. Show up as yourself.

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

We often make the mistake of over-teaching during our launches.

While giving value is important, too much teaching can overwhelm your audience, satisfy them prematurely and make them less receptive to your offers.

Instead, inspire your audience by helping them adopt more empowering beliefs about what they can achieve.

When they see new possibilities for themselves and experience some quick wins, they'll be more open-minded and excited about what you have to share.

So don’t forget to teach less and inspire more during your launches.

Resources:

• Adaptive Marketing Program - Adaptive Marketing program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram:@realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

And a lot of times we don't see the value in things that we are passionate about and do really well.

It’s only when we engage in conversations with others, that we realize that some of the things that they see in us, we often took for granted because it's just what we do.

In this episode, we are talking with Crispina ffrench, entrepreneur, online coaching pioneer, and book author how to turn your passion into a successful business with minimal funds and resources and earn a living by doing something that you love.

In addition to being an environmental optimist, Crispina ffrench is an OG Used Clothing Recycler/Up-cycler who began using discarded clothing as raw materials for her collection of stuffed toys called Ragamuffins as a college student in 1987.

Two years after graduating from Mass College of Art and Design Crispina’s recycling company grew to manufacture clothing and home goods and employ 40, serving over 350 international retail outlets.

In 2009 ffrench’s teaching book The Sweater Chop Shop was published by Storey. Crispina began teaching her craft and sharing her knowledge about the importance of careful textile consumption.

She has been awarded the SBA’s National Young Entrepreneur of the Year award and been a guest presenter at the Social Venture Network’s annual conference.

Crispina works with large volume textile waste generating companies turning their waste into marketable product. Her best-known projects are with Patagonia and Eileen Fisher where she initiated the well documented ReWear and ReNew programs.

Today Crispina is focused on helping creative textile recycling and up-cycling entrepreneurs build businesses that support their ideal lifestyle while nurturing the planet and building awareness of our textile waste crisis and each individual’s ability to affect change.

Find the full show notes here: https://onlinemarketingpodcast.com/from-passion-project-to-profitable-business-interview-with-online-coaching-pioneer-crispina-ffrench

Resources:

• Crispina ffrench Website- UPCYCLE, grow impact, live your ideal Life – How to design a thriving upcycled textile business.

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with Crispina:

Instagram: https://www.instagram.com/crispinaffrench/

Facebook: https://www.facebook.com/crispinaffrench/

YouTube: https://www.youtube.com/crispinaffrench

LinkedIn: https://www.linkedin.com/in/crispinaffrench/

Website:...

With marketing, one of the ways that you can get back the expenses that you've paid into, some of your paid advertising to acquire clients, is to have a lot of smaller products to offer your audience as a way to work with them but also, it's going to recoup that cost.

When you're thinking about ways to create small offers and ways to work with your audience, think about the pain points that they have. What is one small thing that you can solve for them with an offer?

- Maybe it's an e-book that's going to explain the process that you do.

- Maybe it's a tutorial of you showing a step-by-step process.

A lot of times we over-complicate our offers and thinking that has to be this major, big thing and of course as entrepreneurs and online business owners, a lot of us have those signature programs. But keep in mind there are a lot of opportunities to work with our audiences with smaller offers, offers that are very specific and are going to solve a specific problem for them.

What are some different ways that you can work with your audience with smaller offers?

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

How do we get the right people on our lists? This is one of the most common questions marketers have.

A lot of us get dumped into an email list and then almost feel beat up sometimes because we end up in a nurturing sequence that is not related to what we opted in for in the first place.

In this episode, we are talking about how to attract the right audience that is perfectly aligned with your offers.

Find the full show notes here: https://onlinemarketingpodcast.com/how-to-attract-the-right-people-to-your-email-list

Resources:



• Creating the Perfect List Building Experience Guide - Grab our guide to get started with building your list with ideal people for your offers!

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt