In this episode of "The Nonprofit Launch Plan Podcast," host Matt Stockman dives into two crucial, interconnected topics for your nonprofit's financial health: the incredible benefits of monthly giving programs and critical pitfalls to avoid with high-capacity donors. Discover how consistent support can provide peace of mind and predictability, and learn a simple formula to determine your ideal monthly ask. Plus, hear real-world case studies about the dangers of over-reliance on a few large donors and strategies to build a broad, diverse funding base for lasting impact.

In This Episode, You'll Discover:

• The Power of Consistent Support: Why establishing a monthly giving program is essential for stable, predictable income and more accurate budgeting.

• Deeper Donor Relationships: How monthly giving fosters a sense of partnership and transforms donors into highly engaged advocates for your mission.

• Crafting Your Monthly Ask: Two practical methods to determine what to ask for from your monthly supporters, including a per-unit cost approach and a formula based on your average single gift.

• Avoiding the "Single Donor Trap": The critical risks of relying too heavily on one or a few major donors, illustrated by compelling case studies.

• Strategies for Diversification: Why building a broad base of support from the outset is vital for your nonprofit's long-term sustainability and resilience.

Resources Mentioned:

• Book a Free Consultation with Matt: If you're facing a specific question or issue with your nonprofit, book a no-pressure, no-obligation chat with Matt to discuss your challenges and explore potential next steps. Find the link on the Nonprofit Launch Plan website. Contact | Nonprofit Launch Plan

• Free 5-Step Fundraising Workbook & Videos: Get free access to an easy-to-use workbook and 5 short videos that walk you through the essential steps to confidently invite others to partner with your nonprofit financially. Available at Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits

Connect with Us:

• Website: nonprofitlaunchplan.com
• Email: matt@nonprofitlaunchplan.com
  
  
• Subscribe to the Podcast: Don't miss future episodes!
  
  
  

Welcome to the Nonprofit Launch Plan Podcast, for Startup, Small, and Growing Nonprofits! In this episode, host Matt Stockman sits down with special guest Bob Lonac, a seasoned expert in nonprofit leadership with a remarkable career, including roles at Young Life, International Justice Mission, and CRISTA. Bob is also the author of "Live Large: Seven Lasting Lessons for Navigating Life's Twists and Turns" and a sought-after consultant specializing in the crucial relationship between a nonprofit CEO (or Executive Director) and their Board of Directors.

This episode is a must-listen for startup nonprofits, small nonprofits, and anyone new to a leadership role, offering practical insights to establish a strong foundation.

What You'll Learn in This Episode:

• Understanding Core Roles: Bob Lonac breaks down the fundamental differences between the CEO/Executive Director's responsibilities and the Board of Directors' functions in a nonprofit.
• "Working In" vs. "Working On" the Mission: Discover the critical distinction between day-to-day operational work and strategic oversight, and why your board should primarily focus on "working on the mission."
• Building Your Board: Learn what to look for when adding initial board members to ensure a healthy and effective governance structure.
• The Power of Blue Ocean Strategy: Bob introduces the concept of Blue Ocean Strategy and how identifying a unique niche can significantly impact your nonprofit's success and growth, drawing examples from organizations like International Justice Mission (IJM).
• Key Board Responsibilities: Get clear on the essential duties of a nonprofit board, including CEO evaluation, ensuring financial health, and providing strategic guidance.
• Establishing Clear Boundaries: Practical advice on how to unwind situations where board members are too involved in daily operations and how to foster a spirit of openness and transparency.
• Speaking with One Voice: The importance of the board making unified decisions through resolutions, not individual directives.
• Board Evolution and Term Limits: Why and how a nonprofit board should evolve over time, including the benefits of implementing term limits for board members.
• The Importance of Humility in Leadership: Bob shares a profound insight from the Harvard Business Review on the most important quality of a great leader – finding people better than you and empowering them.

Key Takeaways for Nonprofit Leaders:

• Define Roles Clearly: From day one, establish clear job descriptions for both the CEO/Executive Director and the Board. The CEO sets the vision and strategy; the board hires and evaluates the CEO based on outcomes and oversees long-term success and financial health.
• Strategic Board Engagement: Your board's primary role is to "work on the mission"—focusing on future planning, governance, and accountability, not day-to-day tasks.
• Embrace Feedback: Annual, written evaluations of the CEO are crucial for growth and accountability, provided they are delivered with a spirit of support for the CEO's success.
• Don't Go It Alone: Building a successful nonprofit requires a team of diverse talents and a deep commitment from leadership.

Resources Mentioned:

• Guest: Bob Lonac
• Bob Lonac's Website: boblonac.com
• Book: "Live Large: Seven Lasting Lessons for Navigating Life's Twists and Turns" by Bob Lonac
• Book: "Blue Ocean Strategy" by W. Chan Kim

Connect with Nonprofit Launch Plan:

• Subscribe: Don't miss future episodes – subscribe to the Nonprofit Launch Plan podcast!
• Free Consultation: Book a free, no-obligation call with Matt Stockman to discuss your nonprofit journey: Contact | Nonprofit Launch Plan
• Free Resource: Access the "Fearless Fundraising Framework" workbook and videos to build your fundraising confidence: Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits
• Email Matt: matt@nonprofitlaunchplan.com

Unlock the power of storytelling to transform your nonprofit's marketing! In this episode of The Nonprofit Launch Plan Podcast, host and nonprofit growth coach Matt Stockman dives deep into "From Impact to Influence: Telling Your Nonprofit's Stories Well". Discover why compelling stories create emotional connections, simplify complex ideas, and inspire action – from donations to volunteerism. Learn the crucial difference between a "story" and a mere "endorsement," and get practical examples of nonprofits effectively using narratives to drive their mission.

Matt breaks down the "Key Elements of a Compelling Impact Story," providing you with a clear framework: Character, Challenge, Solution, Outcome, and Call to Action. Get essential tips on focusing on individuals, using vivid details, ensuring authenticity, and building a valuable story archive.

Don't miss this episode if you're a startup, small, or growing nonprofit looking to boost engagement, secure more funding, and truly showcase your incredible impact.

In This Episode, You'll Learn:

• Why storytelling is the most powerful marketing tool for nonprofits.

• The fundamental difference between impact stories and general endorsements.

• The 5 key elements of a compelling nonprofit story (Character, Challenge, Solution, Outcome, Call to Action).

• Practical tips for crafting authentic and ethical stories.

Connect with Us:

• Website:Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits
• Book a Call: Contact | Nonprofit Launch Plan
• Email: matt@nonprofitlaunchplan.com
• LinkedIn: Matt Stockman | LinkedIn
  
  

Hashtags:

#Nonprofit #NonprofitMarketing #Storytelling #NonprofitImpact #Fundraising #NonprofitGrowth #SocialGood #MissionDriven #StartupNonprofit #SmallNonprofit #NonprofitSuccess #MarketingStrategy #NonprofitTips #Philanthropy #CommunityImpact #MarketingForNonprofits #NonprofitLaunchPlan #PodcastForNonprofits #Charity #SocialChange

Keywords:

nonprofit storytelling, nonprofit marketing, amplify mission, impact stories, nonprofit growth, startup nonprofit, small nonprofit, nonprofit fundraising, volunteer engagement, nonprofit strategy, social impact, donor relations, marketing channels, compelling stories, nonprofit launch plan, effective communication, charity marketing, social good campaigns, mission statement, authentic storytelling.

Are you building a nonprofit with lasting impact? Welcome back to "The Nonprofit Launch Plan Podcast, for Startup, Small, and Growing Nonprofits!" In this essential Part 2 episode, host Matt Stockman dives deep into the crucial, yet often misunderstood, nonprofit vision statement.

Many people confuse mission and vision, but they serve distinct purposes for nonprofit leadership and strategic direction. While your mission statement defines "why your nonprofit exists," your vision statement paints a powerful picture of "where your organization is going" and "what long-term success looks like." Think of it as your organization's north star, guiding every decision from program development to fundraising strategies.

In this episode, you'll discover:

• The critical difference between a mission statement and a vision statement for nonprofits.
• Why a well-crafted vision statement is vital for inspiration, motivation, and strategic decision-making within your nonprofit organization.
• How a compelling vision helps attract donors and supporters, fostering emotional connection and demonstrating long-term impact.
• Strategies to prevent mission creep and maintain focus on your nonprofit's core objectives.
• Key characteristics of an effective and inspiring vision statement for charitable organizations.
• Real-world vision statement examples from successful nonprofits like Habitat for Humanity and Teach For America.
• A practical 4-step framework for crafting your nonprofit's unique vision statement, designed for startup nonprofits and growing organizations. This includes:
  • Dreaming Big: The "Imagine a World Where..." exercise to envision your ultimate social impact.
  • Identifying Core Themes: Refining your ideas into a compelling future state.
  • Drafting Your Statement: Tips for conciseness, aspiration, and clarity.
  • Testing and Refining: Ensuring your vision resonates with your team, board, and community.

Special Free Resource for Nonprofit Fundraising!

Are you struggling with nonprofit fundraising? It's the #1 challenge for many new nonprofits, but it's also where you should focus 80% of your initial energy. Matt has a free mini-course just for you! Learn the 5 core steps of the Fearless Fundraising Framework with a PDF workbook and 5 short videos. This course will help you clarify your messaging and grow your confidence to ask for financial support, leading to more partners and greater results for your nonprofit's mission.

Get your FREE Fearless Fundraising mini-course at Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits!

Connect with Us:

• Have a specific question or issue you're facing with your nonprofit? Book free, no-pressure time on Matt's calendar to discuss your challenges and get personalized recommendations. Contact | Nonprofit Launch Plan
• Visit our website: nonprofitlaunchplan.com for more nonprofit resources, tools, and guidance.
• Matt's email: matt@nonprofitlaunchplan.com
• LinkedIn: (5) Matt Stockman | LinkedIn

Keywords: nonprofit vision statement, mission statement, nonprofit leadership, strategic planning, fundraising, nonprofit organization, startup nonprofit, growing nonprofit, charitable organizations, social impact, nonprofit development, organizational development, nonprofit resources, Fearless Fundraising Framework, nonprofit guidance, community impact, board development, program development.

Welcome to The Nonprofit Launch Plan Podcast! In this foundational episode, your host Matt Stockman tackles the single most important reason most nonprofits fail—and it isn't a lack of funding. It's a lack of clarity. Your organization's mission statement is the bedrock of your success, influencing everything from leadership and fundraising to daily operations and measuring impact.

Before you skip ahead thinking you've "checked the box" on your mission statement, Matt challenges you to ask: Is it truly working for you? This episode dives deep into how to transform your mission statement from a forgotten line on your website into a powerful tool that functions as your organization's compass, magnifying glass, and yardstick.

Learn the simple but powerful formula for crafting a mission statement that is clear, concise, and compelling. We'll break down real-world examples from successful nonprofits like St. Jude Children's Research Hospital and the American Red Cross, and expose the common pitfalls of vague, jargon-filled statements that hinder growth. If you want to ensure your nonprofit is built for lasting success, this episode is your essential first step.

In This Episode, You'll Learn:

• The 3 critical functions of a powerful mission statement:
  • A Compass: Guiding your daily decisions and keeping you focused on what truly matters.
  • A Magnifying Glass: Helping you focus on the specific problem you are uniquely called to solve.
  • A Yardstick: Creating a clear and measurable way to track your progress and impact.
• The clear distinction between a Mission Statement (your daily purpose: the what, how, and for whom) and a Vision Statement (your long-term future: the why and where you're going).
• The proven formula for a great mission statement: Who you serve, What you do, and How/Why you do it.
• Actionable steps to evaluate your current mission statement or write a new one from scratch using a simple sentence-completion exercise.

Free Resources & Links

• [FREE MINI-COURSE] The Fearless Fundraising Framework: Are you struggling with fundraising? Overcome your fear and build confidence with our free mini-course. You'll get a PDF workbook and 5 short videos walking you through the proven 5-step process to clarify your message and invite others to partner with you financially.
  • Get the free course at: Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits
• 
  
• [FREE CONSULTATION] Book a Free Call with Matt: Are you facing a specific challenge or feeling overwhelmed? Book a free, no-pressure discovery call. We'll get to know each other, discuss what you're dealing with, and I'll follow up with recommended next steps.
  • Book your free call here: https://www.nonprofitlaunchplan.com

Strong Mission Statements:

• St. Jude Children's Research Hospital: To advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment.
• American Red Cross: To prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.
• Wyoming Hunger Initiative: We work to prevent food insecurity by increasing awareness and support for the work of local anti-hunger organizations statewide through innovative programs that connect like-minded organizations as well as funding support for local solutions.

Connect & Subscribe

Thanks for listening to The Nonprofit Launch Plan Podcast, for Startup, Small, and Growing Nonprofits.

• Subscribe on your favorite podcast platform so you never miss an episode.
• Share this episode with another nonprofit leader who is working to create lasting impact.
• Visit our website for more resources, tools, and guidance: https://www.nonprofitlaunchplan.com
• Matt's email: matt@nonprofitlaunchplan.com
• LinkedIn: (2) Matt Stockman | LinkedIn

Until next time, keep making a difference!

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Are your nonprofit's emails getting opened, read, and acted upon? In this essential episode of "The Nonprofit Launch Plan Podcast," host Matt Stockman dives deep into the art and science of effective email communication for startups, small, and growing nonprofits. Discover why email is far from dead in 2025 and how to leverage it to build a strong foundation for your organization's success.

Whether you're focused on fundraising, marketing, or storytelling, email touches every facet of your nonprofit's operations. Matt reveals the common mistakes that hinder your emails from reaching their full potential and shares 10 game-changing best practices to elevate your email marketing strategy. Learn how to craft compelling messages that engage donors, attract partners, and celebrate your impact.

In this episode, you'll learn:

• Why email remains a vital communication tool for nonprofits in today's digital landscape.
• How to define a singular goal for every email to maximize its impact.
• The power of personalization and why writing to "one person" makes a difference.
• Strategies for slaying your subject lines and optimizing preview text for higher open rates.
• Tips for crafting conversational yet succinct email content.
• The importance of testing your emails across various devices before sending.
• A crucial step to ensure your email's message is clearly understood.

Don't let your valuable emails go unread! Tune in to gain actionable insights that will transform your nonprofit's email communication, boost engagement, and drive meaningful results.

Special Offer for Listeners: Struggling with fundraising? Matt offers a free mini-course: "Fearless Fundraising Framework." This valuable resource includes a PDF workbook and 5 short videos designed to clarify your messaging and build confidence in inviting financial partnership. Get your free mini-course at Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits

website: Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits
email Matt: matt@nonprofitlaunchplan.com
LinkedIn: https://www.linkedin.com/company/nonprofit-launch-plan/

Welcome to "The Nonprofit Launch Plan Podcast," where host Matt Stockman helps startup, small, and growing nonprofits build a strong foundation. In this episode, we tackle the #1 pain point for many: fundraising. Specifically, we’re honing in on Step 5 of the Fearless Fundraising Framework: The Action Step, and how it empowers you to invite others to create lasting impact.

Matt explains why a clear call to action is non-negotiable for turning informed supporters into active donors. You'll learn how to guide potential givers through an emotional journey, making them the hero of the story as their involvement solves critical problems. We'll revisit the first four steps – Problem, Solution, Ask, Urgency – to show how they build to this crucial final step, ensuring your ask resonates and drives results.

Hear real-world examples from humanitarian relief and youth development organizations that effectively use this framework to secure financial partnerships. Plus, Matt offers valuable advice on handling rejections and building a strong email list for ongoing donor engagement.

What You'll Learn:

• The significance of a strong call to action in your nonprofit fundraising strategy.
• How to integrate Fearless Fundraising principles into all your donor communications.
• Practical examples of effective calls to action from successful nonprofits.
• Tips for navigating "no" responses and nurturing potential donors for future success.

Free Resource: Ready to transform your fundraising confidence? Grab your free mini-course on the 5 core steps of the Fearless Fundraising Framework! It includes a PDF workbook and 5 insightful videos. Access it now at Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits

Email: matt@nonprofitlaunchplan.com
LinkedIn: Matt Stockman | LinkedIn