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Description:
In this episode, Roger shares a story that cost a colleague $3,200 — and it all comes down to one thing: charging a measuring fee. If you’ve ever been ghosted by a client after doing a site visit, this one’s for you. We dig into why collecting a fee upfront protects your time, your expertise, and your bottom line.

Roger also shares extra insights not included in the blog post, like how this simple strategy filters out tire-kickers and attracts serious clients who value your work. Whether you're a seasoned installer or just getting started, this episode might be the mindset shift you need.

🧠 What You’ll Learn:

• Why offering free site visits is not a smart business move
• How a $3,200 mistake taught this dealer to set boundaries
• Scripts and strategies for introducing your measuring fee
• The surprising benefits of charging upfront
• How this fee builds credibility and trust — not resistance

✨ Bonus: Roger shares exclusive behind-the-scenes stories and real-life client interactions that aren’t in the blog.

🔗 Related Blog:
Why Window Treatment Installers Should Charge a Measuring Fee

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast

👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Tradi...

Send Us Your Questions & Feedback!

Episode Description: In this episode, Roger dives deep into seemingly disconnected stories that ultimately weave together to reveal a fundamental truth about business and life. From the audacity of choosing orange glasses to a masterclass in customer service from none other than Metallica, and even a minor mishap with an oversized couch. Discover why the true essence of your brand lies in making clients feel "relieved, seen, and taken care of."

Key Takeaways From This Episode:

• The Color of Audacity (and Authenticity): Why a pair of orange glasses can be the perfect symbol of who you are and how that reflects in your business. It's about evolving without losing your essence.
• Metallica: A Masterclass in Customer Experience: How a band with 43 years on the road still delivers a show with fire, professionalism, and humility. The lesson in truly connecting with your audience, making them feel like you're there for them.
• The Couch That Didn't Fit and the Grace of Good Service: A hilarious (and slightly embarrassing) story about a measurement mistake and how the empathy of a furniture store turned a problem into a moment of pure relief.
• On Both Sides of the Table: Roger shares the epiphany of seeing himself as a customer – confused, slightly embarrassed, hoping for grace – and how that shapes the way he treats every person who reaches out to Shades In Place.
• Why People Call (and What They Really Need): Nobody calls the window treatment guy when everything's perfect. They call when the sun is cooking their hardwood floors, the neighbors have front-row seats into the bedroom, or after three DIY fails. They call when they need someone to say: "I got you."
• The "Orange Frames" Philosophy: How your authenticity and your way of being make it easier for people to see you, trust you, and know that you're there to solve their problem.

READ the inspiring blog here: https://www.shadesinplace.com/orange-frames-customer-care-matters/

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast

👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Tradi...

Send Us Your Questions & Feedback!

EPISODE SUMMARY

You might think a heavy metal concert is just loud music and flashing lights. But for me, Roger Magalhães, it became an unexpected masterclass in business, branding, and human connection. This episode pulls back the curtain on the raw, unfiltered lessons I learned from the mosh pit at a Metallica show in Tampa, showing how they apply directly to your work in the window treatment industry.

THE A-HA MOMENT

Just like a perfectly tuned guitar riff can electrify a stadium, the right approach to your business can create an unforgettable experience for your clients. Many believe that delivering a product is enough, but Metallica showed me that it's about the entire sensory journey. We're going to dive into how their incredible stage presence, genuine fan engagement, and ability to evolve while staying true to themselves offer a powerful guide for your business.

We'll explore why going the extra mile makes every client feel seen, creating undeniable loyalty. You'll also understand why humility and connection build the strongest relationships and drive referrals, much like a band connecting with its audience.

THE BREAKDOWN

• The Power of Presence: How to ensure every client feels seen and valued, turning standard jobs into loyal customers.
• Charisma Over Ego: Why genuine connection and humility are your greatest assets in building lasting relationships.
• Consistency + Reinvention: The art of staying relevant and true to your craft in a constantly shifting industry, just like a band evolving its sound without losing its identity.

KEY TAKEAWAYS

• My take on why you should never cut corners on quality – the details truly matter.
• How to be the Metallica of your market: bringing the fire, professionalism, and unexpected magic that keeps people talking and coming back.

Hit play and let's get into this story! You'll see that sometimes, the best business lessons come from the most unexpected places. 🤘🇧��

INSPIRING BLOG -

https://www.tradingupconsulting.com/metallica-lessons-window-treatment-business/

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast

👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Tradi...