Michael discusses the difference between selling and negotiating in this episode of the Next Level Selling Podcast. He emphasizes the importance of selling as a process that involves providing value and influencing the buyer's decision. Negotiating, on the other hand, focuses on reaching an agreement on terms and involves lowering the price. Michael also shares ten sales techniques that every great salesperson should master, including telling a great story, putting yourself in the buyer's shoes, and handling objections immediately. He encourages salespeople to have a great attitude and be pleasantly persistent in their pursuit of prospects.

In this episode, Michael shares seven tips for boosting sales. He emphasizes the importance of being systematic about generating leads, knowing your sales cycle, and understanding your numbers. He also encourages salespeople to actively seek referrals, focus on securing appointments, be prepared for objections, and follow up with prospects. These strategies can help sales professionals maintain consistent sales and build strong relationships with clients.

Key Takeaways:

• Be systematic about generating leads to ensure a consistent flow of prospects.
• Understand your sales cycle and adjust your approach accordingly.
• Know your numbers and the minimum number of prospects needed to maintain sales.
• Actively seek referrals from satisfied clients to expand your network.
• Focus on securing appointments rather than trying to sell over the phone.
• Be prepared for objections and have word tracks ready to overcome them.
• Follow up with prospects and listen to their needs to build strong relationships.