Chris Hoffmann is the CEO of Hoffmann Brothers & Deutschmann Lane Holdings, leading home service brands across multiple cities. He scaled his family business from $9M to $150M+ in revenue. He is also the founder of The Path Less Traveled, a newsletter on growing service companies without outside capital.

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Episode Topics & Timestamps

00:00 Introduction to The Path Less Traveled

02:52 Understanding the Audience and Content Strategy

05:44 The Home Service Business Landscape

08:54 Entrepreneurship Through Acquisition Insights

11:56 The Media and Newsletter Journey

14:55 Sponsorships and Monetization Strategies

17:48 Tracking Performance-Based Sponsorships

21:02 Leveraging Paid Subscriptions

24:03 Onboarding and Welcome Email Strategies

26:51 Using Social Media for Growth

29:54 Paid Advertising Strategies

32:57 Building Community and Engagement

36:00 Final Thoughts and Future Directions

Links Mentioned

https://www.linkedin.com/in/stlchrishoffmann/

https://thepathlesstraveled.beehiiv.com/

Matt and Ryan Carr discuss webinar marketing and sharing strategies for boosting sign-ups, keeping audiences engaged, and increasing show-up rates. They also cover lessons from building courses, leveraging lead magnets, and using AI meta-prompting to structure content effectively.

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• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 The Power of Webinars

02:46 Paid Ads and Webinar Strategies

05:49 Building an Audience and Community Engagement

08:44 The Importance of Show-Up Rates

12:03 Transitioning to a Course and Community Model

15:08 Creating Effective Lead Magnets

17:45 Meta Prompting for AI Tools

20:40 Structuring Your Course for Success

Links Mentioned

https://moodboard.beehiiv.com/

https://moodboard.beehiiv.com/p/5-prompts-for-building-in-lovable

Matt shares his journey of building a successful writing business despite his dyslexia. He breaks down 12 actionable rules that helped him succeed.

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Episode Topics & Timestamps

00:00 Overcoming Dyslexia in Writing

02:55 12 Rules for Writing Useful Content