『New Books in Economic and Business History』のカバーアート

New Books in Economic and Business History

New Books in Economic and Business History

著者： New Books Network
無料で聴く

このコンテンツについて

 Interviews with scholars of the economic and business history about their new booksNew Books Network アート 世界 文学史・文学批評 社会科学 科学
エピソード
  • Gennifer Weisenfeld, "The Fine Art of Persuasion: Corporate Advertising Design, Nation, and Empire in Modern Japan" (Duke UP, 2025)

    Gennifer Weisenfeld, "The Fine Art of Persuasion: Corporate Advertising Design, Nation, and Empire in Modern Japan" (Duke UP, 2025)
    2025/05/31
    Commercial art is more than just mass-produced publicity; it constructs social and political ideologies that impact the public’s everyday life. In The Fine Art of Persuasion: Corporate Advertising Design, Nation, and Empire in Modern Japan (Duke University Press, 2025), Gennifer Weisenfeld examines the evolution of Japanese advertising graphic design from the early 1900s through the 1964 Tokyo Olympics, a pivotal design event that rebranded Japan on the world stage. Through richly illustrated case studies, Weisenfeld tells the story of how modern corporations and consumer capitalism transformed Japan’s visual culture and artistic production across the pre- and postwar periods, revealing how commercial art helped constitute the ideological formations of nation- and empire-building. Weisenfeld also demonstrates, how under the militarist regime of imperial Japan, national politics were effectively commodified and marketed through the same mechanisms of mass culture that were used to promote consumer goods. Using a multilayered analysis of the rhetorical intentions of design projects and the context of their production, implementation, and consumption, Weisenfeld offers an interdisciplinary framework that illuminates the importance of Japanese advertising design within twentieth-century global visual culture. Gennifer Weisenfeld is Walter H. Annenberg Distinguished Professor of Art and Art History at Duke University. Dr. Jingyi Li is an assistant professor of Japanese Studies at Occidental College, Los Angeles. She is a cultural historian of nineteenth-century Japan. She researches about early modern Japan, literati, and commercial publishing. Learn more about your ad choices. Visit megaphone.fm/adchoices
    続きを読む 一部表示
    45 分
  • John Horn, "Inside the Competitor's Mindset: How to Predict Their Next Move and Position Yourself for Success" (MIT Press, 2023)

    John Horn, "Inside the Competitor's Mindset: How to Predict Their Next Move and Position Yourself for Success" (MIT Press, 2023)
    2025/05/31
    Inside the Competitor's Mindset: How to Predict Their Next Move and Position Yourself for Success (MIT Press, 2023) offers a roadmap to help leaders predict, understand, and react to their competitors’ moves. It is a valuable tool to help companies stay ahead of their competitors when the competition is intensifying. To make the right choice when a competitor is working hard to prevent it is difficult. This book demystifies the process. For organizations developing systematic tools to effectively predict competitor behavior, this book provides a powerful, fact-based approach to building insight into A must-read for anyone seeking to better understand their competitors. This book shares proven methods for thinking like the competition and understand why they act the way they do. The keys are cognitive empathy and an approach that focuses on why competitors behave as they do. The book presents a systematic approach to competitive intelligence that starts with frameworks that get inside a competitor’s mindset, predict their reactions and assess their actions. The book stresses the importance of collecting forward-looking, predictive data; explains how to use war games, Black Hat exercises, mock negotiations, and premortems to build competitive insight; and makes the case for creating a dedicated competitive insight function within the organization. Reading this book will enable you to anticipate how competitors will react to moves you make. It ingeniously applies lessons from archaeologists, paleontologists, NICU nurses, and homicide detectives to better gather and analyze information when it is not possible to ask direct questions; Alfred Marcus, Edson Spencer Professor of Strategy and Technology University of Minnesota Carlson School of Management. Learn more about your ad choices. Visit megaphone.fm/adchoices
    続きを読む 一部表示
    1 時間 45 分
  • Julia McClure, "Empire of Poverty: The Moral-Political Economy of the Spanish Empire" (Oxford UP, 2025)

    Julia McClure, "Empire of Poverty: The Moral-Political Economy of the Spanish Empire" (Oxford UP, 2025)
    2025/05/30
    Empire of Poverty: The Moral-Political Economy of the Spanish Empire (Oxford University Press, 2024) by Dr. Julia McClure examines how changing concepts of poverty in the long-sixteenth century helped shape the deep structures of states and empires and the contours of imperial inequalities. While poverty is often understood to have become a political subject with the birth of political economy in the eighteenth century, this book points to the longer history of poverty as a political subject and a more complicated relationship between moral and political economies. It focuses upon the critical transformations taking place in the long-sixteenth century, with the emergence of the world´s first global empire and the development of colonial capitalism. The book explores how the 'moral-political economy of poverty' - defined as a new and changing conceptualisation of and approach to poverty, across laws, institutions, and acts of resistance - played a critical role in the development and governance of the Spanish Empire. In so doing it offers insights into the negotiated nature of sovereignty, the construction of inequalities, and strategies of resistance. Empire of Poverty explains how the combined processes of the transition to global capitalism and imperialism in the long-sixteenth century wrought a moral crisis which led to the transformation of poverty and reconceptualization of the poor and how the newly emerging beliefs, laws, and institutions of poverty helped structure the inequalities of the new global order. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda’s interviews on New Books with Miranda Melcher, wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices
    続きを読む 一部表示
    43 分

New Books in Economic and Business Historyに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。