『New Books in Business, Management, and Marketing』のカバーアート

New Books in Business, Management, and Marketing

New Books in Business, Management, and Marketing

著者： New Books Network
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 Interviews with the Authors of Books about All Aspects of BusinessNew Books Network マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 経済学
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  • Amit Ron and Abraham A. Singer, "Everyone's Business: What Companies Owe Society" (U Chicago Press, 2024)

    Amit Ron and Abraham A. Singer, "Everyone's Business: What Companies Owe Society" (U Chicago Press, 2024)
    2025/06/01
    The ethics of the company in a highly politicized time. Businesses are increasingly social actors. They fund political campaigns, take stances on social issues, and wave the flags of identity groups. As a highly polarized public demands political alignment from the businesses where they spend their money, what's a company to do? Everyone's Business: What Companies Owe Society (University of Chicago Press, 2024) revises our understanding of business ethics in a world of unchecked corporate power. Political theorists Amit Ron and Abraham Singer show that the increasingly human-like role of companies in modern life is both the fundamental problem and inescapable fact of business ethics: corporate power makes business ethics necessary, and business ethics must strive to mitigate corporate power. Ron and Singer argue forcefully that the primary social responsibility of the modern business is to democracy, not politics. By wielding their newfound social influence on democratic institutions--elections, public debate, protest--businesses can be legitimated forces for good. Pragmatic and urgent, Everyone's Business offers an essential new framework for how we manufacture profit--and democracy--in our increasingly divided shared spaces. Amit Ron is associate professor of political science at Arizona State University. Abraham Singer is assistant professor of business at Loyola University Chicago. He is the author of The Form of the Firm: A Normative Political Theory of the Corporation. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    55 分
  • John Horn, "Inside the Competitor's Mindset: How to Predict Their Next Move and Position Yourself for Success" (MIT Press, 2023)

    John Horn, "Inside the Competitor's Mindset: How to Predict Their Next Move and Position Yourself for Success" (MIT Press, 2023)
    2025/05/31
    Inside the Competitor's Mindset: How to Predict Their Next Move and Position Yourself for Success (MIT Press, 2023) offers a roadmap to help leaders predict, understand, and react to their competitors’ moves. It is a valuable tool to help companies stay ahead of their competitors when the competition is intensifying. To make the right choice when a competitor is working hard to prevent it is difficult. This book demystifies the process. For organizations developing systematic tools to effectively predict competitor behavior, this book provides a powerful, fact-based approach to building insight into A must-read for anyone seeking to better understand their competitors. This book shares proven methods for thinking like the competition and understand why they act the way they do. The keys are cognitive empathy and an approach that focuses on why competitors behave as they do. The book presents a systematic approach to competitive intelligence that starts with frameworks that get inside a competitor’s mindset, predict their reactions and assess their actions. The book stresses the importance of collecting forward-looking, predictive data; explains how to use war games, Black Hat exercises, mock negotiations, and premortems to build competitive insight; and makes the case for creating a dedicated competitive insight function within the organization. Reading this book will enable you to anticipate how competitors will react to moves you make. It ingeniously applies lessons from archaeologists, paleontologists, NICU nurses, and homicide detectives to better gather and analyze information when it is not possible to ask direct questions; Alfred Marcus, Edson Spencer Professor of Strategy and Technology University of Minnesota Carlson School of Management. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 時間 45 分
  • Gennifer Weisenfeld, "The Fine Art of Persuasion: Corporate Advertising Design, Nation, and Empire in Modern Japan" (Duke UP, 2025)

    Gennifer Weisenfeld, "The Fine Art of Persuasion: Corporate Advertising Design, Nation, and Empire in Modern Japan" (Duke UP, 2025)
    2025/05/28
    Commercial art is more than just mass-produced publicity; it constructs social and political ideologies that impact the public’s everyday life. In The Fine Art of Persuasion: Corporate Advertising Design, Nation, and Empire in Modern Japan (Duke University Press, 2025), Gennifer Weisenfeld examines the evolution of Japanese advertising graphic design from the early 1900s through the 1964 Tokyo Olympics, a pivotal design event that rebranded Japan on the world stage. Through richly illustrated case studies, Weisenfeld tells the story of how modern corporations and consumer capitalism transformed Japan’s visual culture and artistic production across the pre- and postwar periods, revealing how commercial art helped constitute the ideological formations of nation- and empire-building. Weisenfeld also demonstrates, how under the militarist regime of imperial Japan, national politics were effectively commodified and marketed through the same mechanisms of mass culture that were used to promote consumer goods. Using a multilayered analysis of the rhetorical intentions of design projects and the context of their production, implementation, and consumption, Weisenfeld offers an interdisciplinary framework that illuminates the importance of Japanese advertising design within twentieth-century global visual culture. Gennifer Weisenfeld is Walter H. Annenberg Distinguished Professor of Art and Art History at Duke University. Dr. Jingyi Li is an assistant professor of Japanese Studies at Occidental College, Los Angeles. She is a cultural historian of nineteenth-century Japan. She researches about early modern Japan, literati, and commercial publishing. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    45 分

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