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Never GTM Alone

Never GTM Alone

著者: Rick Currier
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Welcome to Never GTM Alone—the podcast where tech marketing gets personal. Hosted by Rick Currier, founder of PartnerVista and longtime partner marketing strategist, this show cuts through the noise of go-to-market jargon to bring you unfiltered conversations at the intersection of partnerships, technology, and human connection.

Whether you’re a partner marketer navigating complex ecosystems, a founder building your first co-sell motion, or a tech exec wondering why sales still doesn’t get it—we’re here for the real talk.

Each episode blends tactical insight with humor, honesty, and a side of behind-the-scenes drama. Expect expert guests, sharp takes, and the occasional marketing horror story. From AI-powered nurture streams to failed partner launches and co-marketing redemption arcs—we cover what actually drives growth in B2B tech.

Because no one builds pipeline alone. And no one should have to figure this sh*t out solo.

Topics we explore:

- Partner marketing & channel strategy
- Co-selling, attribution, and ecosystem operations
- Martech, AI, and automation in GTM
- Personal + professional growth inside the tech grind
- What not to do (aka your new favorite segment)

Subscribe for candid conversations, practical frameworks, and enough laughs to get you through your next QBR. Join us—and Never GTM Alone again!

© 2025 Never GTM Alone
マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • Tukan Das on Startup Growth, AI Tools for Marketers, and the Power of Community
    2025/07/22

    What happens when a seasoned startup founder builds his second company not in Silicon Valley, but in Halifax, Nova Scotia? You get a fresh perspective on growth, grit, and community-first business. In this episode, Rick Currier sits down with Tukan Das, founder of Gia and former CEO of LeadSift, to explore the real-world challenges of scaling a SaaS startup, building an engaged community, and using AI tools to supercharge marketing and go-to-market strategy.

    From hosting sold-out AI meetups to launching a platform designed for professional services firms, Tukan shares hard-earned lessons on early-stage product-market fit, recruiting top tech talent, and leveraging prompt engineering and no-code AI to accelerate execution.

    Whether you're a tech marketer, startup founder, or just trying to stay ahead in the evolving world of AI-driven marketing, this episode is packed with practical advice, bold takes, and inspiring stories from the front lines of modern go-to-market.

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    34 分
  • Kathryn Rose on Fixing MDF, Building Community, and Writing the AI Playbook for Channel Marketers
    2025/07/15

    Kathryn Rose didn’t set out to build a movement—she just wanted to help her friends in channel marketing survive the chaos. Fast forward a year and the Channel Marketing Association is one of the fastest-growing, most energized communities in the space. In this episode, Kathryn dishes with Rick about how it all came together: the scrappy beginnings, the “holy crap” webinar moment, and what it really takes to build a community that works.

    You’ll hear behind-the-scenes stories from their intimate events, how they’re tackling channel marketing’s biggest headaches (hello, MDF!), and why they built custom AI tools for marketers, not instead of them. It’s tactical, honest, and packed with the kind of wisdom you only get from people who’ve done the work.

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    32 分
  • From Print Ads to PartnerVista: Hondo Lewis on Partner Marketing, Startups & Betting on Yourself
    2025/07/10

    In this energizing episode, Rick Currier welcomes Hondo Lewis—newly minted President and Co-founder of PartnerVista—for a raw and inspiring conversation about risk, reinvention, and building for impact in the world of partner marketing. From his early days hustling in local print advertising to leading sales at IDG and launching his own consultancy, Hondo shares the winding road that led him to co-create a partner marketing startup with soul.

    Together, they dive into why partner marketers are the unsung heroes of B2B tech, how AI can bring leads closer to close, and what most publishers still get wrong about ecosystems. Hondo opens up about betting on himself, modeling courage for his kids, and why community—not just conversion—is at the core of PartnerVista’s mission.

    If you’ve ever wondered what it’s like to leave a cushy corporate gig to chase purpose—or how to actually support sales with AI and strategic partnerships—this one’s for you.

    Mud water, Mos Def lyrics, and a little startup adrenaline included.

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    30 分

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