Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the shift from traditional campaigns to smart, self-optimizing systems that work across platforms, at scale, and in real time. From leveraging data to personalizing marketing messages to automating reach through social and search platforms, they dive into the tools and strategies shaping the next era of marketing.

In this episode, Kerry and Jimmy unpack how AI and automation are transforming the multifamily marketing landscape - from real-time, dynamic content creation that adapts to market shifts, to predictive targeting that leverages community data to reach renters at the right time, on the right platform. They dive into how a true multi-channel approach - spanning search, social, and beyond - is no longer a luxury, but a necessity in capturing attention and driving conversions in today’s fast-moving digital ecosystem.

Kerry and Jimmy’s Words of Wisdom: “Reaching renters today isn’t about casting a wider net, it’s about casting a smarter one. We’re entering an era where AI and automation are not just tools, but strategic partners in how we attract, engage, and convert. These technologies are reshaping marketing from reactive to predictive, from manual to autonomous. It’s no longer about keeping up with the competition, it’s about staying ahead of the renter. This is more than evolution; it’s a reimagining of how we connect with people in a digital-first world.”

Resources: Maximize Occupancy with a Microtargeted Marketing Strategy

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they uncover the true early adopters and real champions of change —those operators, leaders, and tech-forward thinkers who bet on new platforms before the buzz, push past internal friction, and embrace risk in pursuit of efficiency and competitive edge.

In this episode, Kerry and Jimmy explore one of the most overlooked dynamics in multifamily technology adoption: the resistance to change. While much of the industry talks about innovation, few are willing to take the first leap. So, who really paves the way for progress? From boots-on-the-ground property teams to visionary decision-makers, this episode highlights what drives early adoption and what holds others back.

Kerry and Jimmy’s Words of Wisdom: "Innovation doesn’t start with technology—it starts with courage. The real early adopters in multifamily aren’t just chasing trends, they’re challenging the status quo, navigating resistance, and making bold moves when others hesitate. They’re the ones who see potential where others see problems and are the reason progress takes hold in this industry. Without them, innovation would stall before it even starts."

Resources: The This Has Come to Rethink Operating Models

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore shifting trends that are redefining how industry players approach trade shows, from shrinking booth footprints to the rise of hybrid experiences. Hear behind-the-scenes stories that reveal the real effort (and expense) it takes to stand out in a sea of exhibitors.

In this eye-opening episode, Kerry and Jimmy examine the true cost of exhibiting at industry trade shows. From the towering booth fees and travel expenses to the hidden toll on time, teams, and ROI, they break down what it really takes to maintain a presence on the trade show circuit. Are these events still worth the investment in today’s digital-first world? Or has the game changed?

Kerry and Jimmy’s Words of Wisdom: “Trade shows have become more about presence than purpose - and that’s a costly mindset. It’s easy to get caught up in the noise, the branding, and the badge scans, but at the end of the day, we have to ask: are we really creating value, or just feeding the machine? It’s about smarter strategy, clearer goals, and making sure every dollar, and every hour, spent on the floor actually moves the needle.”

Resources: Taking The Multifamily Show on The Road

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they break down how walled-off ecosystems and selective data-sharing are creating costly inefficiencies and making it nearly impossible for property management teams to build a unified tech stack. From missed automation opportunities to poor user experiences, we explore the real-world consequences of a fractured digital infrastructure — and who ultimately pays the price.

In this eye-opening episode, Kerry and Jimmy dive headfirst into one of the most pressing yet often overlooked threats to innovation in the multifamily industry, known as integration lockdown. As software providers increasingly restrict access to their APIs and clamp down on data-sharing, the once-promised vision of a connected, interoperable tech ecosystem is quickly unraveling. The duo discusses the business motivations behind these lockdowns, the ripple effects across operations, and what it will take to shift the power back to property owners, operators, and the end users who deserve better.

Kerry and Jimmy’s Words of Wisdom: "The moment platforms start locking down data and cutting off integrations, they’re not protecting innovation — they’re killing it. These aren’t just technical limitations; they’re intentional roadblocks that prevent progress, waste resources, and force operators to work harder for less. In an industry where automation, efficiency, and user experience should be the standard, forcing systems to operate in silos is like pulling the plug on progress — and it's the operators, their teams, and ultimately the renters who end up paying the price."

Resources: Curated Integrations Built for Simplifying Data

#Multifamily #Proptech #Renters

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they unravel the tangled web of power dynamics between property management firms and the providers they rely on to keep operations running smoothly. From delayed payments and one-sided contract terms to the silent pressure vendors face to absorb costs or risk losing business, we expose the often-overlooked imbalances that threaten the stability of these crucial partnerships.

In this episode, Kerry and Jimmy share firsthand accounts of strained relationships, explore the legal and ethical gray areas, and examine the unintended, and sometimes fatal consequences of a broken system. They dive deep into how a lack of financial transparency and operational accountability can lead to vendor collapse, service interruptions, and long-term damage across multifamily communities.

Kerry and Jimmy’s Words of Wisdom: “When property managers control the purse strings and providers are left chasing payments, it’s not just bad business — it’s a system built to break. Vendors who have payroll to make are often pushed to the edge, and critical services delayed or denied for the very residents these communities are supposed to serve. This isn’t just an invoice issue — it’s a systemic imbalance that creates real fallout, and if we don’t start recognizing the value of our provider network and creating fair, accountable systems, we’re going to see even more cracks forming across the entire multifamily ecosystem.”

Resources: Time to Rethink Your Operating Models

#Multifamily #Proptech #Renters

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how advanced technologies like artificial intelligence and digital identity verification revolutionize how multifamily housing operators screen prospective renters. Traditional vetting methods, often slow, manual, and prone to fraud, are being replaced by faster, smarter, and more secure solutions that improve accuracy and enhance the overall leasing experience.

In this episode, Kerry and Jimmy break down the latest innovations transforming the renter screening process — from AI-driven fraud detection that flags suspicious patterns in real time, to advanced document authentication tools that verify IDs with precision, to emerging technologies like biometric verification and predictive risk modeling. They dive into how these solutions streamline leasing workflows, reducing manual errors, and giving property teams the confidence to make faster, more informed decisions.

Kerry and Jimmy’s Words of Wisdom: “In today’s world, identity can be faked in seconds, but with AI and advanced verification tools, we can spot the fakes just as fast. This technology is more than just streamlining the leasing process, it’s transforming how we protect our communities, reduce risk, and make confident, data-driven decisions. It’s about staying one step ahead of the bad actors while creating a safer, faster, and more seamless experience for operators and renters alike.”

Resources: Reduce Invisible Risk at Your Communities

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they dive into the evolving world of ancillary revenue and its growing impact on the bottom line of multifamily housing operations. In a landscape where traditional rental income is increasingly squeezed by market fluctuations, rising operating costs, and economic uncertainty, savvy operators are forced to think outside the box.

In this episode, Kerry and Jimmy explore various ancillary revenue streams reshaping the multifamily landscape, from amenity-based subscriptions and premium resident services to monetized smart technology and strategic revenue-sharing partnerships. They break down what’s working and emerging, and how these innovations drive profitability beyond the rent check. At the same time, they unpack the delicate balance between increasing revenue and maintaining resident trust, especially amid growing renter pushback for greater transparency and value.

Kerry and Jimmy’s Words of Wisdom: "Let’s be real, rent alone isn’t cutting it anymore. If you’re not tapping into smart, resident-friendly ways to drive ancillary revenue, you’re leaving money on the table. But it’s got to be more than just slapping on extra fees, it’s about creating value renters actually want, and doing it in a way that makes sense for the business and the people who live there. Today’s renters are savvy. They want transparency, convenience, and value. So the real opportunity lies in delivering services and experiences they actually care about.”

Resources: The Modern Economy Requires New Thinking to Fuel Transformation

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss how the modern renter’s journey has been completely transformed in today’s digital-first world. With a wealth of online resources, AI-driven tools, and self-service technologies at their fingertips, renters now have more power than ever to search, evaluate, and validate their housing choices before even stepping foot on a property.

In this episode, Kerry and Jimmy break down the multifaceted digital landscape that guides renters from discovery to decision-making. They examine how search engines, listing platforms, social media, and online reviews play a pivotal role in shaping perceptions while cutting-edge solutions like chatbots, virtual tours, and AI-driven leasing assistants streamline the experience. From the first click to the final lease signature, they discuss how multifamily operators can optimize every digital touchpoint to engage prospects effectively and convert leads into leases.

Kerry and Jimmy’s Words of Wisdom: "Today’s renters aren’t just searching for an apartment; they’re curating their entire living experience through a series of digital interactions. From the first search query to virtual tours, AI-driven chat support, and seamless online leasing, every touchpoint matters. If your leasing journey isn’t intuitive, responsive, and tech-driven, you risk losing prospects before they even step through the door. Multifamily operators must embrace innovation to meet renters where they are - online, on-demand, and on their terms."

Resources: Empower Renter to Thrive in Our AI-Driven World