『Muhami Matters』のカバーアート

Muhami Matters

Muhami Matters

著者： Christopher Adams
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Muhami Matters is the podcast where credibility meets clarity across law, business and professional services.


Hosted by Chris Adams, founder of CJA Consulting and Muhami, the show delivers practical insight for professionals and business leaders who are navigating growth, visibility and trust in today’s noisy marketplace.


Every episode is designed to empower, inform, and connect you with trusted legal advisors, respected industry experts and influential thought leaders - providing insights, strategic perspectives and practical advice.


You’ll hear from legal experts, business leaders, marketers and coaches on the strategies that actually work.

Muhami Matters explores how professionals and businesses can build trust, attract the right clients and grow with proven strategies and practical tips.


Whether you’re a lawyer growing your practice, a business leader navigating strategic decisions, or simply seeking clear, actionable guidance, you’re in the right place.


For full information on Muhami visit us at www.muhami.ae

Hosted on Acast. See acast.com/privacy for more information.

Christopher Adams マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Selling When No One’s Clapping

    Selling When No One’s Clapping
    2025/07/27

    What does it take to keep selling when the silence is deafening? In this episode of Muhami Matters, host Chris Adams sits down with Janine Lingenfelder, founder of Jelani Sales and the SNAP method, to talk about resilience, rejection, and building confidence in the quiet.


    Janine shares real-world stories and strategies for:


    • Handling ghosted leads
    • Building a rhythm of follow-ups without burnout
    • Cultivating confidence when external validation disappears
    • Using her “3x3 rule” for daily momentum
    • Anchoring into self-trust, not outcomes


    If you’ve ever felt like you’re selling into a void — this one’s for you.


    🔗 Connect with Janine Lingenfelder:


    • LinkedIn
    • Jelani Sales


    🔗 Connect with host Chris Adams:


    • LinkedIn


    Visit muhami.ae/muhami-matters for more.

    Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

    Visit www.cjaconsult.com for marketing & business development services catering to professionals

    Hosted on Acast. See acast.com/privacy for more information.
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    39 分
  • Marketing Without the Nonsense

    Marketing Without the Nonsense
    2025/07/19

    In this energising and straight-talking episode of Muhami Matters, Lucy Bradley, The Brand Commander, joins Chris Adams to challenge the marketing industry’s addiction to fluff, vague strategy, and buzzwords. Lucy brings her signature “no BS” energy to discuss how Tactical Marketing, marketing that’s purposeful, direct and measurable, is the future for brands who want to grow with integrity.


    From her years of experience helping businesses cut through the noise, Lucy shares real-life case studies, exposes common branding traps, and outlines how even the smallest businesses can take control of their messaging and stand out with clarity.


    👤 Guest Bio


    Lucy Bradley is the The Brand Commander and founder of Plug, a consultancy focused on clear, tactical, and bold brand strategies. With years of experience simplifying complex marketing landscapes, Lucy empowers organisations to communicate effectively, cut costs, and grow with confidence.

    🌐 thisislucybradley.com

    🔗 LinkedIn

    Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

    Visit www.cjaconsult.com for marketing & business development services catering to professionals

    Hosted on Acast. See acast.com/privacy for more information.
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    56 分
  • AI for Service Businesses – Where to Start

    AI for Service Businesses – Where to Start
    2025/07/13

    Where does a service-based business even begin with AI? In this episode of Muhami Matters, Chris Adams discusses with Youssef Tawfik — a software engineer turned automation strategist — about the practical starting points for integrating artificial intelligence.


    From outdated spreadsheets to scattered tech stacks, Youssef shares real-world examples and actionable advice on how SMEs can get their operations in order and begin applying tools like ChatGPT to drive client experience and business growth.


    Whether you're overwhelmed by AI tools or unsure how to get started, this episode breaks it down into clear, manageable steps.


    Topics Covered:

    • How to know if your business is ready for AI
    • Why “getting your house in order” comes first
    • ChatGPT as an entry point
    • Custom vs. off-the-shelf tools
    • Real client case studies and outcomes
    • The truth about AI tools (they're mostly GPT wrappers!)
    • How to scale without growing your workload
    • Improving client experience with automation


    Chapters:

    00:00 Intro

    01:07 Youssef’s background

    03:02 Business readiness for AI

    06:00 Identifying core challenges

    08:36 Tools and technologies

    10:43 Case study: quoting automation

    13:36 Real-world application

    16:29 Common AI mistakes

    17:51 AI audit and where to start

    19:37 Improving client experience

    21:25 Starting small

    22:19 Final thoughts

    24:08 Outro


    🔗 Guest:

    LinkedIn – Youssef Tawfik

    Website – revi.agency


    🎧 Listen wherever you get your podcasts and visit us at https://muhami.ae/muhami-matters/


    #MuhamiMatters #Muhami #CJAConsulting #AI #ServiceBusiness #ArtificialIntelligence #SMEs #BusinessGrowth #ReviAgency #ChatGPT #Automation #LegalMarketing

    Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

    Visit www.cjaconsult.com for marketing & business development services catering to professionals

    Hosted on Acast. See acast.com/privacy for more information.
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    28 分

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