Brian Thompson chats with Faye Ziegeweid, founder and CEO of Queen Fayzel, a greeting card company for people who want to send messages that are unique, sassy, and sincere. Faye built her values-aligned greeting card company after realizing she couldn’t be her authentic self in her old career as a public health project manager. In this episode, Faye gets real about the personal side of entrepreneurship, including how self-discovery and personal growth are necessities for sustainable growth. She also shares how articulating your values clearly can attract the right clients and create a culture of accountability.

To Faye, mission-driven businesses infuse their “why” into everything the company does. From product design to customer communications, mission-driven businesses focus less on what they do and more on why they’re doing it.

“It’s less about what the business is providing and more about why it’s providing that thing,” she said. “Sometimes we’re afraid to stay what we stand for or are worried about alienating customers.”

Queen Fayzel’s website is unique because it not only states the company’s values but also shares how it puts those values into practice. For instance, the company lives its value to “Make Connections” by donating 3% of profits to organizations making an impact.

“I want people to know what this business is about, but I also want people to understand how I’m putting those values into practice in my business,” Faye said.

When Faye left her job in public health project management to start Queen Fayzel, she not only changed careers but also started on a journey of personal growth. Founding a company forced her to learn essential business skills and how to navigate moving forward without the illusion of certainty.

“I thought I had a lot of things to learn about the business, but then I realized I had a lot to learn about myself and how I function,” she said.

Faye emphasized the importance of connecting with fellow entrepreneurs for community and accountability. Whether it’s checking in with a business owner friend or joining a more formal business group, it’s paramount to find ongoing support from people who understand exactly what you’re going through.

“Especially if you’re a solopreneur, it is so lonely sometimes, and it’s really hard to be your own motivator,” she said. “When you’re in a lower spot, having a group of people to be there is so important.”

• Queen Fayzel: Website, Instagram, Facebook, Pinterest

• Faye Ziegeweid: LinkedIn

• Brian Thompson Financial: Website, Newsletter, Podcast

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Brian Thompson, JD/CFP, is a tax attorney and Certified Financial Planner® who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit.

On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.

Brian Thompson chats with Sean Ebony Coleman, founder and CEO of Destination Tomorrow, a grassroots agency and LGBTQ+ center in the Bronx borough of New York City. Destination Tomorrow empowers the most vulnerable LGBTQ+ community members through educational, financial, support-based, housing, and health programs. On the episode, Sean details how he and his organization are addressing some of the real challenges facing the LGBTQ+ community. He also shares how he starts his mornings to stay focused and touts the value of lived experience for organizations.

Sean defines a mission-driven business as one that aligns every decision to its core purpose to solve real problems. For him, that means creating a safe, affirming space for the Black and brown LGBTQ+ community through Destination Tomorrow and his consulting company.

“It’s about solving real problems, especially for marginalized people, and making a tangible impact,” he said. “I’m trying to meet the need where we find it.”

Sean believes in breaking down gatekeeping and elevating community voices that are often overlooked. His nonprofit prioritizes hiring people with lived experience and offering holistic services -- from workforce development to financial literacy -- to build long-term self-sufficiency.

“Lived experience should count just as much as academic accomplishments,” he said.

Sean’s advice for entrepreneurs who are just getting started is to bet on yourself and don’t give up. To start Destination Tomorrow, he cashed out a 401(k). He then had to see the “nos” he encountered as opportunities for growth.

“Too many people give up on their dreams before they get to a yes,” he said. “A ‘no’ is just a ‘not right now.’”

Black and brown communities, particularly in LGBTQ+ spaces, often don’t have a safety net. When you’re grinding to build your business, you also need to prioritize time to rest and recenter. For Sean, that means starting his morning with prayer and meditation and keeping a weekly therapy appointment on his calendar.

“Starting a business is stressful, so how are you managing that stress?” he asked. “Go in with a plan to make sure you’re prioritizing your self care.”

• Sean Ebony Coleman: Website, Instagram, Facebook, X

• Destination Tomorrow: Website, Instagram, Facebook, X

• Trans N Action: Website

• Brian Thompson Financial: Website, Newsletter, Podcast

• Follow Brian Thompson Online: Instagram, Facebook, LinkedIn, X, Forbes

Brian Thompson, JD/CFP, is a tax attorney and Certified Financial Planner® who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit.

On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.