In this episode, Stefani Fryzel sits down with Atlanta Cobb—multi-award-winning, 26x Platinum-selling music executive, keynote speaker, and founder of Music Industry Mentor. With 14 years of experience and a resumé that includes work with Drake, Post Malone, and more, and companies like Sony and Universal, Atlanta has helped artists turn talent into long-term success. Broadcasting from Spain, she shares her wild journey from managing BRIT Award-winning artists to building a global coaching platform that helps creatives grow audiences, monetize their gifts, and develop unstoppable mindsets.

Together, Stefani and Atlanta dive deep into the real challenges artists face—from dealing with burnout and social media overload to building a personal brand that actually feels authentic. Atlanta drops gems about visibility, overcoming fear, building community, and why mindset is everything. She shares how to reframe content creation as storytelling, navigate relationships while growing your career, and take breaks without guilt. It’s a power-packed conversation for any creative who's ready to level up—with self-care leading the way.

Timestamps:

00:00: Introduction and Technical Difficulties

04:50: Life in Spain and Power Outages

09:59: Atlanta's Journey into the Music Industry

15:00: The Shift to Music Mentorship

19:59: Coaching Style and Philosophy

24:57: Mindset Blocks in the Creative Process

27:20: Overcoming Resistance and Fear

30:01: Navigating Relationships During Growth

34:15: Building a Personal Brand

37:55: Self-Care Strategies for Creatives

43:45: Controlling Fear and Embracing Growth

LINKS

• Join us at our Annual Hitmakers Songwriting Retreat this October in Los Angeles!: https://www.eventbrite.com/e/1301496574289?aff=oddtdtcreator

• • More info: stefanifryzel.com

• Join us at The Songwriter Series for music mentorship from hit songwriters: https://www.stefanifryzel.com/the-songwriter-series

• Join the Artist Development Program: https://www.stefanifryzel.com/artist-development-program-1

• For more info on all our events visit: stefanifryzel.com or email us at info@stefanifryzel.com

• Free Resources: https://www.stefanifryzel.com/opt-in-1

• Self-Care for the Creative Book: https://www.amazon.com/Self-Care-Creative-Survival-Creatives-Sensitive/dp/1960876120

• Book a 1:1 session: stan.store/StefaniFryzel/p/11-strategy-session-with-stefani-fryzel

FOLLOW ATLANTA COBB:

• • Instagram: https://www.instagram.com/musicindustrymentor/
  • TikTok: https://www.tiktok.com/@musicindustrymentor
  • LinkedIn: https://www.linkedin.com/in/atlanta-cobb/
  • Website: www.musicindustrymentor.com