In this episode of the Gen X Collective Podcast, host Laurent Truc interviews Ran Goel, CEO of Mama Earth Organics. Ran shares his inspirational journey from a Wall Street lawyer to a leader in the sustainable food industry. The discussion covers topics such as the impact of the 2007 financial crisis on his career shift, the pivotal role of food sustainability, and the operations of Mama Earth Organics in providing local, organic produce to the Greater Toronto Area. Ran also offers valuable insights on making midlife career changes, the importance of knowing one's 'why', and leveraging technology like AI for future growth. This conversation is a must-listen for anyone interested in food sustainability, contemplating a career shift, or seeking to understand the benefits of local food systems.

Disclaimer: The information shared on The Gen X Collective Podcast is intended for informational and entertainment purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect the views of The Gen X Collective or its affiliates. Nothing discussed in this podcast should be considered professional advice—including but not limited to medical, financial, legal, psychological, or investment advice. Always consult with a qualified professional before making any decisions that could affect your health, finances, or well-being. While we strive to present accurate and up-to-date information, the podcast may contain errors or omissions, and we make no guarantees about the completeness, accuracy, or reliability of any information shared. By listening to this podcast, you agree not to hold The Gen X Collective, its hosts, guests, or affiliated organizations liable for any actions you take or decisions you make based on the content of this show.

00:00 Introduction to Gen X Collective Podcast

00:34 Meet Ran Goel: From Wall Street to Sustainability

03:30 The Catalyst for Change: Discovering Food's Impact

11:23 Starting Mama Earth Organics: The Urban Farming Journey

15:17 Challenges and Evolution in Urban Farming

24:39 Packaging Preferences and Farmer Support

25:48 Seasonal and Unique Produce Offerings

27:39 Managing Seasonality in Produce

30:46 The Future of Local Food Production

35:23 Mama Earth Organics' Vision for the Future

42:37 Advice for Aspiring Entrepreneurs

48:00 Final Thoughts and Contact Information