For this episode of Sell With Authority, we’re doing something a little different — and I’m excited to share it with you.

In a recent conversation I had with Jason Swenk on his podcast Smart Agency Masterclass we got laser-focused on some things that are critical if you want to sell more of what you do — at a premium price — to right-fit clients.

We dig into why being ridiculously specific about who you serve is the not-so-secret weapon behind a scalable agency.

Also, we unpack the power of developing a true methodology — something that doesn’t just sound good on a pitch deck, but actually showcases your smarts, removes friction in the sales process, and positions your team in the blue ocean, not the red.

We talk through how to sell without selling — how a softer approach to biz dev can actually lead to big wins, without the yucky “hard close” tactics.

We get real about what’s actually working for agencies right now. It’s not AI shortcuts, or shouting into the void.

It’s clarity.

It’s generosity.

It’s building a system that reflects your smarts — and delivers client value on Day One.

• Why you should be ridiculously specific
• How to finally niche with clarity
• How agencies can teach generously and still win more right-fit clients
• Why developing and documenting your own methodology is non-negotiable for scaling — or selling — your agency
• What “eating your own dog food” really means in today’s credibility-driven market
• How to create content that whispers instead of shouts — and actually converts

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