エピソード

  • A Look Forward to 2025 - Trends That Will Shape Audio

    A Look Forward to 2025 - Trends That Will Shape Audio
    2024/12/18
    The Media Roundtable is back! This week we’ve dusted off our trusty crystal ball for a look into 2025. What trends will shape the audio industry next year and beyond? Stay tuned… Dan Granger (CEO, Oxford Road & Veritone One) hosts fellow audio prognosticators: Steven Goldstein (Founder & CEO, Amplifi Media) Tom Webster (Partner, Sounds Profitable) Peter Birsinger (CEO & Founder, Podscribe) “ If this is an existential threat for open RSS, it's going to be because the podcast clients innovated for creators, but did not innovate enough for the user and the user experience. And that's what YouTube is nailing.” - Tom Webster (Partner, Sounds Profitable) The team is talking: Spotify’s YouTube Envy, Revenue Predictions, The Future of Attribution, and more. Let’s jump in.
    続きを読む 一部表示
    1 時間 34 分
  • A Look Back at 2024 - AI, Video’s Rise, the Podcast Election & More

    A Look Back at 2024 - AI, Video’s Rise, the Podcast Election & More
    2024/12/11
    “Anybody that tries to change what the audience wants is crazy.” - Dan Granger (CEO, Oxford Road & Veritone One) The Media Roundtable is back! This week we’re taking a look back at the biggest trends that shaped audio in 2024. It’s an epic recap of a huge year for our industry. Dan Granger (CEO, Oxford Road & Veritone One) hosts: James Ingrassia - EVP, Client Service, Oxford Road Stew Redwine - VP Creative Services, Oxford Road Miranda Romano - SVP, Media, Oxford Road Neal Lucey - EVP, Strategy & Product, Oxford Road Conor Doyle - President, Veritone One The team is talking: the Podcast Election, Big Money Deals, the Rise of Video, and so much more. Let’s dive in.
    続きを読む 一部表示
    1 時間 36 分
  • Measurement: Untangling the Knot

    Measurement: Untangling the Knot
    2024/12/04
    “I am trying constantly to look for any indication that something is working.” Brittany Clevenger, (Senior Director of Growth Marketing, BetterHelp) The Media Roundtable is back! This week we’re bringing you another favorite CAO Summit session, all about Measurement. Giles Martin (EVP of Strategy & Insights, Oxford Road) takes the stage with: Margaux Natiello, (Senior Manager, Partnerships, AG1) Brittany Clevenger, (Senior Director of Growth Marketing, BetterHelp) Rion Swartz, (VP, Brand Marketing, formerly with Constant Contact, Shutterstock, LegalZoom), and Sidney Stephens, (Senior Marketing Manager, Offline, Tommy John) to share their best practices on measurement. The team is talking: Your Best Option, Triangulation, Constant Improvement, and more. Let’s jump in.
    続きを読む 一部表示
    45 分
  • Video, Audio, or Both? - Shaping the Future of Podcast with James Cridland

    Video, Audio, or Both? - Shaping the Future of Podcast with James Cridland
    2024/11/27
    “For me, it's like being on the Titanic, and somebody’s saying, ‘Oh, look, that iceberg looks nice. Let's go over there.” James Cridland (editor, Podnews and Podcast Business Journal) The Media Roundtable is back! This week we’re taking a deep dive into the future of podcasts – our dreams, fears, and the unknown. Dan Granger (CEO, Oxford Road & Veritone One) hosts fellow audio experts Spencer Semonson (Media Supervisor, Oxford Road), Stew Redwine (VP Creative Services, Oxford Road), Ricardo Martinez (VP Client Services, Oxford Road), and James Cridland (editor of Podnews and Podcast Business Journal). The team is talking: research gems, Spotify’s video push, podcast’s identity crisis and more. Let’s dive in.
    続きを読む 一部表示
    1 時間 4 分
  • Ad Infinitum S2E10 - Congruent Cues with Chelsea Campbell

    Ad Infinitum S2E10 - Congruent Cues with Chelsea Campbell
    2024/11/20
    “As important, if not more important, than the individual assets themselves, is the brand's commitment to using them over time.” Chelsea Campbell, (Group Creative Director, SiriusXM’s Studio Resonate) The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 10 - "Congruent Cues." Stew Redwine (VP, Creative, Oxford Road) welcomes Chelsea Campbell (Group Creative Director, Studio Resonate–SiriusXM’s in-house audio agency) to discuss the science of persuasive audio advertising as well as this month’s top spenders in audio. We’re talking the Magic of Audio, Bacon vs Rain, and Missed Audio Opportunities. Let’s dive in.
    続きを読む 一部表示
    47 分
  • MMMs, Advanced Radio, & Pixels - Lessons from the CAO Attribution Forum

    MMMs, Advanced Radio, & Pixels - Lessons from the CAO Attribution Forum
    2024/11/13
    “Are we actioning off of this data? Or is this just a nice to have?” Shane Pittson, (Founder, So&So) The Media Roundtable is back! We recently welcomed dozens of Chief Audio Officers for an Attribution forum at Audacy's SoundSpace in Soho, NYC. ICYMI, we’re sharing the highlights and wisdom straight from the CAOs. Giles Martin, (EVP of Strategy & Insights, Oxford Road) hosts James Ingrassia (EVP, Client Service, Oxford Road), Emmy Jadoff, (Senior Manager of Integrated Media, HelloFresh), and Shane Pittson, (Founder, So&So) for a deep dive into attribution. The team is talking: MMMs, Radio Measurement, Pixels, and more. Let’s jump in.
    続きを読む 一部表示
    1 時間 8 分
  • Lessons from the "Podcast Election" – Audio’s Role in Politics

    Lessons from the "Podcast Election" – Audio’s Role in Politics
    2024/11/06
    “There is room in America for civility. Honest to goodness conversation–an exchange of ideas without having to insult individuals.” Kraig Kitchin, (Senior Strategic Advisor for Oxford Road & Bonafide Audio Legend) The Media Roundtable is back! This week we’re taking a deep look into audio’s role in politics. Dan Granger, (CEO of Oxford Road & Veritone One) hosts Kraig Kitchin, (Senior Strategic Advisor for Oxford Road & Bonafide Audio Legend), Neal Lucey (EVP of Strategy & Insights, Oxford Road), and Tess Ryan, (Associate Media Director, Oxford Road) to understand how audio shaped the 2024 election, while also taking a look at the future. The team is talking: “the Podcast Election,” unlocking audio budgets, civility, and more. Let’s dive deeper.
    続きを読む 一部表示
    51 分
  • Permission to Laugh with Dana Carvey, David Spade, & Jenna Weiss-Berman

    Permission to Laugh with Dana Carvey, David Spade, & Jenna Weiss-Berman
    2024/10/30
    “We took on the stance of being on the side of our sponsors, embracing them and their dreams.” Dana Carvey (Comedy Legend, Co-Host of Fly on the Wall) The Media Roundtable is back! This week we’re bringing you one of our many favorite chats from Oxford Road’s 2024 CAO Summit: “Permission to Laugh.” Jenna Weiss-Berman (Co-Founder & Co-CEO, Pineapple Street Media and EVP, Head of Podcasts at Audacy) hosts a fireside chat with SNL comedy legends and longtime friends Dana Carvey (Wayne’s World, The Dana Carvey Show) and David Spade (Tommy Boy, Just Shoot Me), fresh off their hit podcasts Fly on the Wall and Superfly. We’re diving into: why stars make podcasts, the power of comedy, and 8-minute ad reads. Let’s jump in.
    続きを読む 一部表示
    35 分