• Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

  • 著者: iHeartPodcasts
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Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

著者: iHeartPodcasts
  • サマリー

  • How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.

    2025 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia
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あらすじ・解説

How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.

2025 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia
エピソード
  • Hugh Howey: “I write for myself.”
    2025/04/10

    Hugh Howey is an international best-selling author whose work has been published in 40 languages. But he’s not just a writer, he’s an entrepreneur in the purest sense. When Hugh self-published a short story, the world demanded more. Soon enough the income from that one story was enough to quit his job to begin work on what became the now-iconic Silo trilogy. Instead of going the traditional route with a publisher, Hugh stuck with his instinct to self-publish, disrupting an entire industry along the way. His conversation with Bob dives into the inspirations and the dollars behind his decision-making. Plus, he talks about turning Silo into the acclaimed AppleTV+ series, how he ended up in a performance of the Nutcracker, and the sailing trip he’s planning to take around the world.

    See omnystudio.com/listener for privacy information.

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    36 分
  • Norma Kamali: “Be creative, be original, be innovative.”
    2025/04/03

    Fashion designer Norma Kamali has stayed relevant for generations by tapping into culture, creativity, and technology. In the early 60s, she got a degree from the Fashion Institute of Technology but didn’t fit in with the style of the time. She abandoned design to work for an airline instead, giving her access to travel. During frequent trips to London, Norma discovered a fashion revolution that hadn’t hit the States yet. Soon she would be at the forefront of New York’s changing style. With her famous sweats collection, unforgettable sleeping bag coats, and iconic swimwear, she’s been credited with pioneering trends that still reverberate today. Unlike many designers, Norma never sold her brand, retaining control of both the creative and the business. Listen in to Norma’s conversation with Bob to tap into her wisdom– from the importance of disruption to sourcing creativity to innovative and forward-thinking uses of AI.

    See omnystudio.com/listener for privacy information.

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    36 分
  • Tarang Amin: “Embrace what you think is risky.”
    2025/03/27

    When he was 14, Tarang Amin’s family sold their home and bought a motel. They fixed it up and expanded their business, buying one motel after another. Since those days, Tarang’s gotten an MBA, built an impressive resume at Procter & Gamble, Clorox, and Schiff Nutrition, and currently serves as the Chairman of the Board and CEO of e.l.f. Beauty. Tarang still credits his days at the family motels for his achievements in the business world. Tarang shares stories about the incredible growth he’s built for brands across the board, even after hitting walls or stepping into unexpected roles. Underlying his success are core values and strategies like incentivizing employees with ownership opportunities, constantly learning from mistakes, and creating a culture of teamwork and innovation.

    See omnystudio.com/listener for privacy information.

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    35 分

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