We’ve all heard of TRX, Bosu, and Stick Mobility. These are brands that created their own category of fitness.

What if you could do that? Mark Chavez thinks you can and tells you how on this episode.

Key Takeaways from the episode

• Is this an entirely new fitness category?
• Doing something that only you can do.
• Mark breaks down a business model for a trainer.
• Are you a commodity or a product?
• What are the demographics for this category of training?
• How to create and harness local star power?
• Why it takes more than an idea.

Mindset and Development

What has been Mark’s most successful failures

What has been Mark’s biggest surprise in the industry

Where does he go for personal and professional development

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The only company on the market with this technology.

You can use the same science that keeps the astronauts safe on the space station to keep you client and staff safe from Covid-19

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Every fitness business owner wants their clients to eat healthy. What better way than selling them healthy prepared meals right?

Why doesn’t it work. Why don’t they buy them? And what will get them to buy into them.

Jillian Tedesco runs a multi-million dollar prepared healthy food business. She shares her experience why they don’t work and gyms and what does get people to buy them.

Key Takeaways from the episode

• She shares why healthy food in gyms doesn’t sell.
• One thing that does work for selling the meals at gyms
• Why she stopped giving discounts
• The things she missed that broke her business
• How she started the process of rebuilding the business for success
• What do you do if you resent your business?
• Feeling guilty about having success in your business

Mindset and Development

What has been Jillian’s most successful failures

What has been Jillian’s biggest surprise in the industry

Where does she go for personal and professional development

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You ask any business owner how’s their business and they tell you. Great! But is it really?

We discuss the things business owners are afraid to let anyone know and how it’s killing them and their business.

Ben Ivey’s dad was a successful business owner or so he thought until he killed himself.

This launched Ben on a quest to help avoid other entrepreneurs from suffering this same fate.

Key Takeaways from the episode

• The benefits of building your business around the lifestyle you want.
• Your limiting habits that keep you from moving forward in your business
• Do Better people tend to become better leaders?
• What is Active Procrastinators syndrome?
• Are you working towards something you want to do that you can do now?
• The curse of the grind mindset
• Following your competitors instead of focusing on what you want to do
• Suicide is a real thing with entrepreneurs.

Mindset and Development

What has been Ben’s most successful failures

What has been Ben”s biggest surprise in the fitness industry

Where does he go for personal and professional development

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We want our clients to want their goals as much as we want it for them, but most of the time it seems like they don’t.

But that’s just it, They DO! We just have to do a better job at leading them.

Scott and Janine have had success in using behavioral science to improve their clients results and level of satisfaction. They share what has been working for them on this episode.

Key Takeaways from the episode

• How Scott and Dr Janine think differently about health and fitness
• Is a cafe or shake bar right for your gym or studio?
• Where does behavior modification applications belong in a fitness business.
• What do you need to know to ask your clients better questions?
• What was the biggest change they’ve seen since implementing behavior modification in their business?
• What role does language play in behavioral modification?
• What behavioral modification looks in the real world.
• Are you neglecting the other 23 hours of your client’s day.

Mindset and Development

What has been their most successful failures

What has been their biggest surprise in the fitness industry

Where do they go for personal and professional development

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Just and I discuss Covid and the Fitness Industry, but mostly importantly we find out how important it is to reach out to others in your situation.

Only another business owner can understand what you are going thru. It’s a conversation that may help save your business and sanity.

Key Takeaways from the episode

• What happens to outdoor training when it gets cold?
• The public perception issues gyms are dealing with right now
• Do you have a plan if you have a Covid-19 positive person in your facility?
• What’s fitness going to look like in the next 5 years?
• What does Justin’s marketing look like now?

Mindset and Development

What has been Justin’s most successful failure

What has been Justin’s biggest surprise in the fitness industry

Where does Justin go for his personal and professional development

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I’m a personal trainer, why are we talking about selling? Because if you don’t sell you will not have any clients. But it doesn’t have to be something sketchy if it is done correctly.

Ryan McKenzie shares his method of selling that doesn’t even feel like selling because true selling is about helping people and solving a problem for them. If you can do that you will be successful.

Key Takeaways from the episode

• How do I sell when I hate selling?
• What do trainers need to do to get the sales process right?
• Why free training doesn’t work
• Why a Sales Process in important
• When is the best time to ask for referrals?
• How to avoid awkward conversations
• Why you need a process for new trainers?
• What do I need to do right now?

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This was fun to get questions straight our listeners. We got a couple of glasses of wine in Thom and fired questions at him and prepared for the firehouse of information.

Key Takeaways from the episode

• How do we get new clients and reconfigure your business to prepare for the current fitness market.
• What is the future of Team Training?
• Do you need to change your model and price points?
• How do you capture the Virtual market if you’re late to the game?
• We discuss price points for virtual training
• How do you adjust my expenses to cope with Covid?
• How do you capture lost members

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