Hamilton Sales Training has been the project of passion for Rob over the past decade. It has been there, in maybe several forms, without the butcher paper pulled down. But now, with the help of Doctor Dave's EPIER situation analysis, the whole project will begin to take form!

Interesting to note that Doctor Dave cites that 3/4s of those he wishes to reach know they are in need of mentors. Only 1/3 have one. What is Mentorvention? It is a solution for those who need mentorship in order to build control and confidence in the careers they have chosen. It is vital.
Doctor Dave speaks about a minimum viable product and a minimum viable audience. It is a mistake to attract everyone in the world, but who is next? Who is the next who needs this solution? Well, they can be those who might be early in their respective careers or in a transition point. All of us have either been there or will be there. The timing of this offering is perfect. Join Doctor Dave as he meets out his offering and what it will mean to so many. This is what we need. Comment at MvSRobDave@gmail.com and keep the demand coming!

Ramblin' Rob uses Doctor Dave's "You Own Your Origin Story" to tell his history. It is one of continuous learning and growing confidence. The "You Don't Have to Say No!" concept and program is remembered, as is the introduction to the concepts of Feigned Indifference and The Technique. Doctor Dave improves on the mission statement for Hamilton Sales Training... "To alter the careers of sales consultants for the better by providing materials teaching advanced methods." Choosing a niche and changing one life at a time rather than changing the world is highlighted. Motivation for what it is: Use the great ones as a spark, but motivate yourself! The benefit of anxiety and stress is discussed with examples. Don't miss this one!

Doctor Dave offers a Master Class on how to identify and create an identity for a project, product, service, or solution from the ground up! Welcome to Marketing vs. Sales Season Two! Dave Aron's creative Own Your Origin Story is at the center of this issue. It defines everything we do in Sales and Marketing. Take a listen. Make it ten. And share it!

As Marketing vs. Sales moves into its second year, Doctor Dave and Ramblin' Rob discuss major takeaways from the first 30 issues! Many thanks to listeners as they jump into new waters and attempt to help anyone who might want to brand and sell themselves and take new products to market! Stay tuned for Season Two of Marketing vs. Sales coming soon in October 2024...

Doctor Dave concludes his Marketing Process with the 10th step - Execution. The difference between "Marketing Strategy" and "Go-to-Market Strategy" is discussed with respect to AI... Continuing on to execution, the entire process is skillfully told through story and example. This gives the listener an entire grasp of the idea within a single issue. Marvelous listen!! Tune in!