This issue is all about the car business! Pull up a chair and listen to Ramblin' Rob and Doctor Dave discuss the best questions ever asked by a marketing class about an industry that, quite frankly, delivers more dollars in revenue and employment of any other (well, no study was really done!). But, boy, it's a lot! Tune in and learn some of the key intricacies and nuances to a unique business!

In an absolutely powerful issue, Doctor Dave wonders about how to price his offering. Cost vs. Price, more specifically, Fixed Cost vs. Variable Costs are put together with the cost of time. What do we want to make? Is that important enough to alter price or do we simply have to sell more? How does the market play into it? What is perceived value? Must we change offering or change audience (if either is necessary)? Does a higher price always indicate a more premium aura? Wow! A lot of information. Ramblin' Rob talks about confidence in pricing. "This is a great deal!" "I have already accounted for these things, and this is what the market says." Parity pricing comes into the picture. Doctor Dave finishes with a great quote from Vincent van Gogh. Don't miss this one!

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Thank goodness for Doctor Dave's guidance as we meander our way through Ramblin' Rob's targeted audience. Rob has a tendency to target way more than he probably should, considering his somewhat counter-intuitive approach to sales at times. However, many marketing ideas have been revisited here, including the EPIER analysis (Doctor Dave's brainchild). As we move forward through these last few issues and foreshadow the pricing of the Minimum Viable Product, which is to come next ish (Doctor Dave first, Rambler to follow), there are many fun items to put into action! Listen in! Reconvene with Rob and Dave the second week of February, after a brief hiatus!