『Marketing Spark (The B2B SaaS Marketing Podcast)』のカバーアート

Marketing Spark (The B2B SaaS Marketing Podcast)

Marketing Spark (The B2B SaaS Marketing Podcast)

著者: Mark Evans
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30-minute conversations with B2B SaaS marketers and entrepreneurs about the different roles played by marketing to build brands, attract customers, and drive growth.Copyright 2023 All rights reserved. マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • From Developer to Demand Generator: Vahagn Sargsyan on Building the Krisp Brand and Voice AI Category
    2025/07/03

    In this episode of Marketing Spark, Mark Evans sits down with Vahagn Sargsyan, VP of Marketing at Krisp, a pioneering voice AI company.

    Vahagn shares his unique journey from full-stack developer to marketing leader and dives into the strategies behind Krisp's emergence as a category-defining brand. He explains how Krisp went from a simple noise-cancellation tool to a comprehensive AI-powered communication platform used by millions, including enterprise clients like call centers and Discord.

    This conversation explores agile marketing, product-led growth, community-driven innovation, and how aligning closely with customers can fuel brand loyalty and expansion.

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    33 分
  • Will AI Replace Us? Mitch Joel on the New Rules of Knowledge Work
    2025/06/20

    AI isn’t coming for the future of work—it’s already transforming it. In this episode, Mark Evans sits down with Mitch Joel, entrepreneur, author, and co-founder of Thinkers One, to unpack the seismic shifts AI is driving in knowledge work.

    From content creation to strategic decision-making, Mitch explains why the question isn’t if AI will take our jobs, but what we’re doing in case it does.

    This conversation explores what it means to stay relevant, creative, and human in a world where machines can mimic expertise in seconds. Y

    ou’ll also hear about Mitch’s journey from agency founder to digital futurist, and how Thinkers One is reshaping access to thought leadership.

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    43 分
  • Why Founders Burn Out—and How to Reclaim Control with Zaheer Merali
    2025/05/08

    Entrepreneurship isn’t just about hustle, funding rounds, or scaling fast. It’s also about the inner game—mastering your mindset, aligning your purpose, and creating a business that doesn’t consume your life.

    In this episode of Marketing Spark, Zaheer Merali—founder, investor, and executive coach—shares what he’s learned from two decades of advising entrepreneurs and navigating his own personal reinvention. We dig into:

    • Why overthinking and overworking plague founders
    • How to break free from the addiction to hustle culture
    • The power of pausing, pivoting, and uncovering your true passion
    • Why aligning your inner compass is more important than any revenue target

    This isn’t about working harder. It’s about working better—on your terms.

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    35 分

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