In this episode of Marketing People Love, I sat down with Brett Swensen, the powerhouse behind some of the most successful brands, including Purple and Kizik. Brett’s seen brands go from near 0 to over $100 million in sales, and today, he’s sharing his insights on what it really takes to grow a brand. From the perfect creative formula (grab attention, keep attention, educate & entertain) to the importance of building lasting connections with your audience, Brett breaks it all down. Tune in for an open and honest conversation on the current state of UGC, why formulas matter, and what it’ll take to win in 2025 and beyond.

Meet Joey Kovac, the man behind scaling Manscapes podcast sponsorship channel profitably and is now doing it for a dozen more brands. In this episode of Marketing People Love, I sat down with Joey, now Co-Founder of Podscale to dive into the nuts and bolts of podcast advertising and how it can drive measurable sales for brands. Joey shares insights on what makes a brand ready for podcast advertising, the types of creative that work best, and the crucial metrics for tracking return on the investment. If you’re looking to tap into the power of podcast ads or already experimenting with them, this conversation covers how to scale campaigns effectively and avoid common pitfalls.

In this episode of Marketing People Love, I sat down with Brandon Castaneda, co-founder of EZ Bombs, to discuss how they achieved over $20 million in sales in just one year, leveraging the power of TikTok. EZ Bombs isn't your average spice or condiment—they're spice-infused meat bombs designed to elevate the flavor of meats when cooked in a Crock-Pot. Brandon shares how his team cracked the code for success on TikTok Shop, driving massive engagement from thousands of customers and building a loyal community. From mastering TikTok's platform to navigating potential regulatory challenges, Brandon gives us an inside look at what it takes to build a thriving business with social media at its core. If you've ever wondered how to create a viral brand and win big on TikTok, this episode is a must-listen!