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  • The Marketing Over Coffee Holiday Special!
    2024/12/20

    In this Marketing Over Coffee:
    Gift giving, holiday movies and more to kick off the season with Katie Robbert!

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    Brought to you by our sponsors: Wix Studio and NetSuite

    When do you stop giving gifts?

    Gift project management

    John and Katie both admit they don't have their card game together

    7:43 - 8:25 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    AI Holiday Music

    Join us over in AfM

    NPR Holiday Movie Roundup

    The Best Holiday Movie is Holly Star

    15:17 - 16:48 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Lindsay Lohan back with Our Little Secret

    Single All The Way

    Jack Black in Dear Santa

    Red One

    Five Nights at Freddies

    Raspberry Pie - All I Want For Christmas (Is A Disco Lady)

    Pet Friendly Holiday Music

    John's First Class Christmas Playlist

    Dogs love Bluey

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    Our theme song is Mellow G by Fonkmasters

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    26 分
  • 2024 Marketing Over Coffee Year In Review
    2024/12/13

    In this Marketing Over Coffee:
    We look back at the highlights of the year and the most important episodes!

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    Brought to you by our sponsors: Wix Studio and NetSuite

    2024 As The Year of AI

    Do Ethics Matter Anymore?

    TikTok

    7:40 - 8:27 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Seth Godin on Stategy

    Gini Dietrich on PESO and the Post Truth World

    Tamsen Webster on Messaging

    From Trust Insights: Synthetic Focus Groups, ICP and 5P - Katie Robbert Interview

    Crystal Carter on SEO

    14:39 - 16:09 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Omnicom buys Interpublic for 13.25B

    Next Wave - AI watching the screen and providing real time feedback

    Kasi Bruno on Gen Z

    Tom Webster on Podcasting

    Metatrend - The Rise of Content on Demand

    Alix McAlpine on Giphy

    Saul Colt on Electric Porsches Voitures extravert at TheBestElectric911.com

    Dual GPS

    Chris 2X

    Owala Water Bottle

    Taylor Swift

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    Our theme song is Mellow G by Fonkmasters

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    26 分
  • Influencers Reign, AI with Ads, Retail Media Networks, and Dumb Speakers
    2024/12/06

    In this Marketing Over Coffee:
    Now with more shopping than ever. And some Cobra Kai.

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    Brought to you by our sponsors: Wix Studio and NetSuite

    Sneaky Marketing of the Week: 48 Laws of Power sounds so much better than "How to be a manipulative jerk"

    Record breaking sales for the holiday $41B up from 38.

    Where do people get their information?

    What if Chrome gets broken off of Google? - Will OpenAI have it's own browser?

    7:34 - 8:18 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Adding Ads to Large Language Models?

    Chinese Models

    Walmart's Retail Media Network, Walmart Connect, is responsible for 12% of profits

    AI is Ringing in Big Changes?

    Thanks to Zeptive, the best in Vape Detection, on both Wix and NetSuite

    14:15 - 15:47 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    John's Spotify Wrapped

    Giving up on Smart Speakers

    John recommends the Anker Cosmos 4K Laser SE

    Status deal on earbuds and cans for $149

    Chris goes in for the super Macbook upgrade

    Cobra Kai, next on deck Arcane

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    Our theme song is Mellow G by Fonkmasters

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    27 分
  • How To Do Better On LinkedIn
    2024/11/22

    In this Marketing Over Coffee:
    Dwell Time, Slop Lists, BlueSky, Mini App Blogs and more!

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    Brought to you by our sponsors: Wix Studio and NetSuite

    MarketingProfs post show - Generative AI for Analytics

    The slop list and how to do it better

    AJ Wilcox on LinkedIn Ads

    7:55 - 8:39 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    From the Floor: Tango Hubspot integration, and Mobly

    Chris on the impact of LinkedIn dwell time - Free Guide to Create Better LinkedIn Posts

    BlueSky adding a million a day - Follow John and Chris

    Why you shouldn't delete your Twitter account

    19:08 - 20:40 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Yet another December filled with crappy predictions of trends

    Mini App Blogs

    John Blue says the Sneaky Marketing Award should be ongoing

    48 Laws of Power, Algebra of Wealth

    Year end wrap up

    Join us over in AfM

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    Our theme song is Mellow G by Fonkmasters

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    28 分
  • The Audience is Listening
    2024/11/15

    In this Marketing Over Coffee:
    Tom Webster talks about his new book, A Little Guide to Building a Big Podcast

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    Brought to you by our sponsors: Wix Studio and NetSuite

    Get your copy of The Audience Is Listening

    Since we last spoke... From Edison to Sounds Profitable

    Writing the book to answer "How do I grow my podcast?"

    Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Things that undermine the credibility of your surveying: margin of error and using percentages correctly

    Creating an avatar for your listener

    The Primary Audience versus Secondary and Tertiary

    Roles, Goals, Characters

    NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Why more podcasts need to be taking advantage of offline marketing

    The services offered by Sounds Profitable

    Bringing the P-Zone!

    I'm Starting to Worry About This Black Box of Doom

    The Greatest Yacht Rock Playlist on Earth - Capt. Tom and Capt. John Approved!

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    Our theme song is Mellow G by Fonkmasters

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    33 分
  • MarketingProfs B2B Pre-Show
    2024/11/08

    In this Marketing Over Coffee:
    Marketing AI Update, Swinging Elections, Smart Home Update, and Tarot Chris Returns!

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    Brought to you by our sponsors: Wix Studio and NetSuite

    Streamyard tries to get me

    TikTok and YouTube vs. MSM on elections

    Canada shuts down TikTok business

    Katie Artifact - Running on Anthropic Claude

    8:15 - 9:00 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Open AI O1 Model leak

    Nice Martech Overview of everything going on in LinkedIn

    MarketingProfs Preview: Katie and Chris doing a full day session on AI for Analytics, also past guests Rand Fishkin (Great Expectations, Lost and Founder), and Nancy Harhut (Using Behavioral Science in Marketing)

    MarketingProfs Cocktail Hour Tarot Readings with Chris Returns!!

    Results from 54 Google Ad Experiments

    A Reddit Marketing Discussion that's not trash

    17:38 - 19:09 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Matter 1.4 Standards for Smart Homes, Siri gets smarter, and John jury rigs a subwoofer to his Bose TV Speaker

    Martha Stewart, Agatha All Along, Kara Swisher's Burn Book

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    Our theme song is Mellow G by Fonkmasters

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    26 分
  • Rise of the Agents
    2024/11/01

    In this Marketing Over Coffee:
    Now with more WP Feuds, AI Detectors and Lower Decks

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    Brought to you by our sponsors: Wix Studio and NetSuite

    WordPress vs. WPEngine feud

    Anthropic computer use - you can give AI permission to use your machine aka Rise of The Agents

    AI detectors are all garbage

    14:27 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Home speakers: Echo Studio Pro vs. Klipsch The Fives vs. Sonos

    NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Ambient mixing tool from Google

    Lower Decks

    Mr. McMahon

    Join us over in AfM

    Sign up for the text line: 1-617-812-5494

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    Our theme song is Mellow G by Fonkmasters

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    21 分
  • This is Strategy with Seth Godin
    2024/10/25

    In this Marketing Over Coffee:
    Author of 21 Best Selling books in 36 langugages talks with John Wall about Strategy

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    Brought to you by our sponsors:NetSuite and Wix Studio

    The new book is This Is Strategy

    Field Testing it through videos on Purple.Space (that are now a course on Udemy)

    Why feedback is often just lies

    The strategies behind the book itself - including the game of life

    7:30 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Culture was invented by systems to defend themselves

    Marketing and empathy

    How do games fit into strategy?

    Luck does not even out in the long run

    15:27 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Doing all the extras

    Honoring to work of Donella Meadows and Russ Ackoff by explaining systems

    Harvard Admissions

    Lewis Hyde on The Coyote

    Once you have a strategy think about three business plans

    Beats Fit Pro are John's pick, Shokz Headphones change swimming forever for Seth

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

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    Our theme song is Mellow G by Fonkmasters.

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    38 分