Today we are joined by Dan McCormick, co-founder and CEO of Create Wellness. Create went from zero to $20M+ in revenue in just two years with only six-full time employees, and today he’s sharing what those roles are and how he went about building his high-leverage DTC business. We discuss the power of positioning, agency vs. in-house teams, the future of supplement brands, team structure, retention strategies, and what makes a modern brand scalable.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 Introduction

02:13 Growth Strategies and Creative Testing

04:31 Dan McCormick and Create Wellness Overview

07:19 Identifying Market Opportunities in Creatine

10:44 Team Management and Organizational Structure

13:51 Revenue Growth and Headcount Dynamics

20:04 In-House vs. Outsourcing Strategies

26:32 Marketing Operations and Team Responsibilities

32:21 Future Growth Projections and Business Scalability

37:18 Market Trends and Challenges in the Supplement Industry

39:12 Navigating the Supplement Industry's Challenges

42:57 The Evolution of DTC Brands

46:20 Building High-Leverage Teams

56:21 Leveraging AI and Technology in Marketing

01:01:34 Capitalizing on Seasonal Trends

01:03:01 Product Expansion Strategies

01:09:19 The Power of Influencer Marketing

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Prescient AI.⁠⁠⁠

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Richpanel.⁠⁠⁠

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Haus.

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Today we are getting into the hottest new ad channel in ecommerce right now - AppLovin. We discuss how we’ve been using it within our brands, the pros and the cons of this emerging channel, and whether it's a scalable alternative to Meta Ads. Cody shares results from his team's recent holdout test, breaking down AppLovin's impact on incremental sales, new vs. repeat customers, and CPAs. We also unpack broader strategies for driving growth across paid media, creative campaigns, and channel diversification.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 Celebrating Milestones and Sales Success

02:47 Scaling Paid Social: Creative Testing Strategies

05:49 Exploring AppLovin: The New Ad Channel

18:11 Understanding AppLovin's User Base and Growth

23:49 Measuring Incrementality: The AppLovin Test Results

29:46 Reactivating Customers: The Cost-Benefit Analysis

33:40 Customer Reactivation Challenges

36:01 Understanding Incrementality and Profitability

39:14 Analyzing New Customer Acquisition

46:07 Exploring the Limitations of Customer Exclusions

51:04 Innovative TV Campaign Strategies

56:24 Measuring TV Campaign Effectiveness

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

Powered by:

Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠

Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

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With Black Friday and Cyber Monday behind us, we’re unpacking our results and looking at what went right, what went wrong and what lessons we learnt for this time next year. We talk about trends we’re seeing this holiday shopping season, meta performance, navigating inventory challenges, tactical pivots to clear inventory and boost sales, and how we’re transitioning into our holiday sales. Whether you crushed it or felt the pressure this BFCM, this debrief is here to help you refine your DTC marketing strategy for next year’s Q4 and beyond.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 Coping Mechanisms During BFCM

06:26 Insights from Black Friday to Cyber Monday

12:54 Consumer Behavior and Sales Trends

20:12 Evaluating Marketing Strategies and Performance

30:07 Testing and Adapting Offers for Future Success

33:37 Meta Advertising Strategies and Optimization

40:01 Inventory Management and Demand Generation

52:26 Holiday Sales Strategy and Funnel Clearing

01:00:28 Testing and UX Improvements for Sales Pages

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

Powered by:

Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠

Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus.

http://Haus.io/operators

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

Sign up to the 9 Operators newsletter here: https://9operators.com/