B2B marketers need to be strategic in their advertising efforts, leveraging innovative platforms to maximize ROI and build meaningful relationships with potential customers.

In this conversation, our hosts cover the complexities of B2B marketing budgets, particularly focusing on the challenges of ad waste and the strategic opportunities presented by Audacy's MLB streaming services.

They discuss the importance of targeting the right audience and present a compelling case study that illustrates the effectiveness of a multi-faceted advertising approach.

Follow Audacy Atlanta on LinkedIn: https://www.linkedin.com/company/audacy-atlanta

Email the team at amplifyyourbrand@audacy.com

Audacy Atlanta delves into the evolving landscape of audio advertising, focusing on the importance of measuring ROI and the capabilities available to marketers today. The hosts discuss various measurement strategies, real-world examples, and the future of audio measurement, emphasizing the need for brands to adapt and leverage new technologies to maximize their advertising effectiveness.

For your free copy of State Of Audio: Modern Measurement, click here: https://bit.ly/3E6rXmT

For more helpful insights, follow the Audacy Atlanta team on LinkedIn: https://bit.ly/3E2GY9g