『Marcel Petitpas, Founder of Parakeeto』のカバーアート

Marcel Petitpas, Founder of Parakeeto

Marcel Petitpas, Founder of Parakeeto

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Marcel Petitpas, CEO of Parakeeto, talks about how his firm helps agencies and professional service firms measure and improve profitability. He outlines the primary reasons agencies struggle with profitability, which often boils down to "poor delivery margins." He discusses key issues like underpricing, inefficient use of labor, and poor utilization of staff as common causes for low profitability. He explains how agencies should focus on improving operational efficiency by either lowering labor costs or increasing revenue from labor.

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