In this episode, we talk to Wendy Jedlička. She has a strong background in design, manufacturing, and business. As a Lifetime Certified Packaging Professional and certified Sustainability Associate, she brings a wealth of expertise in sustainable design and business strategies. She is the president of a packaging design firm that specializes in creating sustainable solutions, and she’s played a key role in coordinating the o2 International Network for Sustainable Design in the US. Beyond her work in the field, she also develops curriculum and teaches courses on sustainable design, marketing, and business. An internationally recognized speaker and prolific writer, she’s contributed to leading design publications and authored chapters in well-known books, bringing cutting-edge insights to professionals worldwide.

During this episode we talked about our guest’s journey into sustainable packaging, exploring what first inspired her, how packaging has evolved, and the latest materials and technologies shaping its future. She dispels common misconceptions about sustainable packaging, shares the biggest challenges businesses face in adopting sustainable practices, and discusses her efforts to weave sustainability into education. We also talk about her books, Packaging Sustainability and Sustainable Graphic Design, and hear her advice for anyone wanting to make a meaningful impact.

Links from the episodes:

Course 77 video

Nanobag

Where can people find Wendy?

LinkedIn

MCAD

O2 Upper Midwest

KEY TAKE AWAY

"Products and packaging needs to be a team and currently they are not treated that way."

In this episode, we talk to Maddie Hamann, a remarkable individual with a journey that spans diverse fields. She began with a B.S. in Civil Engineering, followed by a Ph.D. in Oceanography, and went on to manage large-scale projects, ranging from research campaigns to art installations. Eventually, she made the bold move to start a sustainable bread company.

Her passion for healing humanity’s relationship with our planet led her to realize that her skills in organizing and executing impactful projects could make a greater difference than research alone. Now, as Co-Founder and Director of Marketing at PACHA, she promotes regenerative agriculture through healthy eating.

During this episode, we talked about what inspired Maddie’s career shift, the origins of PACHA, and why buckwheat was chosen for its environmental benefits. We also discussed her vision for PACHA’s future—all with a focus on supporting Mama Earth.

Links from the episodes:

Kiss the ground documentary

Invest in Pacha

Where can people find Maddie and Pacha?

Facebook

Instagram - Pacha

Instagram - Maddie

LinkedIn - Maddie

YouTube

Website

“I wanted to be part of the solution.”

In this episode, we talk to Paul Hargreaves, the CEO of Cotswold Fayre and Flourish, two award-winning businesses committed to sustainability. Paul's company was one of the first in the UK to certify as a B Corp, setting a powerful example for other companies looking to balance purpose and profit. He’s also a speaker and author of Forces for Good and The Fourth Bottom Line, where he explores the impact businesses can have beyond the traditional triple bottom line.

During this episode, we delve into Paul's inspiring sustainability journey and discuss how businesses can drive positive change for both people and the planet. We’ll uncover what it really takes to become B Corp certified, the challenges along the way, and how companies can go beyond certification to create lasting legacies. Paul shares insights into how Cotswold Fayre integrates sustainability into everyday operations and explains the concept of the “fourth bottom line.” Plus, he offers a glimpse into the future of business as a force for good, and what he's most proud of on this mission to protect Mama Earth.

Links from the episodes

Triple bottom line episode with Julian Gunderley

1% for the planet episode with Kate Williams

Where can people find Paul?

Cotswold Fayre

Flourish

Paul LinkedIn

Website

“You can be a successful business and do good for the world at the same time.”