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Making Influencer Marketing Work for Your Business
- 2025/04/14
- 再生時間： 13 分
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Wondering if influencer marketing is worth your time and money? We're tackling this question head-on by breaking down what influencer marketing actually is (beyond the "gross word" it's become) and why it might be the missing piece in your marketing strategy.
The truth about influencer marketing is more nuanced than most realize. We explore the surprising economics behind working with content creators—from the micro-influencers willing to create content just for free product to understanding when paid partnerships make sense. You'll discover why many businesses find better ROI with smaller creators than with big-name influencers who charge premium rates but deliver minimal results.
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