Founder and CEO of GIVR Packaging, Jeremy Bower, joins the show to talk about how he and his company are helping their customers avoid potential tariffs, reduce their overall cost of goods sold, and source local, made in the USA products while improving their impact on the environment.

GIVR Packaging specializes in sustainable, custom packaging solutions for businesses, particularly in the consumer-packaged goods (CPG) and beverage industries. They offer a range of packaging options, including:

• Custom Inserts: Protective corrugated and folding carton inserts for direct-to-consumer shipping.
• Shippable Mailers: Designed for shipping without an outer shell.
• Retail Ready Packaging: Shelf displays and master cases for retail environments.
• Boutique Beverage Solutions: Custom packaging for beverage brands, including various can sizes and case counts.
• POP Displays: Point-of-purchase retail displays and case stacks.

Givr Packaging also emphasizes sustainability, committing to 20x fiber replacement for every box they produce. Their structural engineers work with businesses to create innovative and protective designs that enhance branding while ensuring product safety.

Ping's own Fitting Science Manager, Chris Broadie, joins Making Cents of It All with Jesse Stakes and Wes Altice to talk about Ping's Ballnamic online golf ball fitting tool. Katie Goodwin joins along the way to talk about how they are leveraging their social media to inject fun into teaching the general golfing public about the benefits of playing the right ball for your game!

Ballnamic is a virtual golf-ball fitting tool developed by PING. It helps golfers find the best ball for their game by analyzing performance characteristics across different models. The tool uses proprietary flight models and algorithms to suggest the top five ball matches based on a golfer’s preferences and playing style

Tee-to-Green Fitting Experience
Their fitting process evaluates every aspect of your game. You’ll enter information from your driver launch conditions down to how you like the ball to feel off your putter.

Industry-Leading Fitting Technology
Every ball in the Ballnamic database undergoes hundreds of test shots on PING’s state-of-the-art swing robot, and the data is analyzed by PING’s Fitting Scientists.

Data-Driven Fitting Results
Your results are packed with detailed performance insights that includes an overall match percentage for each ball and ball flight projections.

Yeliza Centeio joins the show to talk about how the Marketing Profession and their clients are being affected by the changing economy, tariffs, and new administration's direction in 2025.

Yeliza Centeio is a veteran marketing and advertising leader known for her candid, innovative, and results-driven approach. With over fifteen years of industry experience, she honed her craft at leading agencies in cities such as Boston, Orlando, and Ft. Lauderdale, as well as in in-house roles within the direct-to-consumer and fashion sectors. This extensive background laid the foundation for her entrepreneurial journey, empowering her to establish an agency that reflects her bold style and deep media expertise.

Integral Marketing & Advertising, the firm she founded, embodies a commitment to innovation, authenticity, and strategic excellence. Rather than relying on a one-size-fits-all approach, the agency prides itself on tailoring solutions to each client’s unique challenges. Their multidisciplinary team—comprising media planners, creative designers, copywriters, analytics experts, and producers—develops comprehensive strategies that span media planning and buying, creative campaign development, digital marketing, website development, and even public relations. The agency’s philosophy, captured in the notion of being “integral,” reflects its mission to offer well-rounded, innovative, and ROI-focused marketing solutions.

Yeliza is often described as honest, bold, and direct in all things media. By leveraging strong industry partnerships and an unapologetic approach to disrupting conventional advertising methods, she has positioned Integral Marketing & Advertising as a forward-thinking player in the field. Her leadership is not just about crafting compelling brand narratives but also about fostering genuine connections between brands and their target audiences. This blend of creative insight and strategic execution has made her a respected figure in the marketing community, especially in the Orlando business landscape where she has been recognized for her impactful work.

If you are interested in speaking with Yeliza about your business, please contact her and her team here.