Struggling to close clients in your first session? You’re not alone. Most trainers fail at sales because they focus on the wrong things—leading to frustration, low income, and a short-lived career.

In this episode, we expose the BIGGEST mistakes trainers make when trying to sell personal training and break down a proven framework for closing clients with confidence. Whether you’re new to the game or looking to sharpen your skills, these real-world tactics will help you book more clients without sounding like a sleazy salesperson.

💡 What You’ll Learn:

✅ Why most trainers choke under pressure when selling

✅ The #1 mindset shift that turns hesitant clients into paying ones

✅ How your appearance could be killing your chances (fix this ASAP!)

✅ The power of building a vision—and why most trainers skip it

✅ How to create an instant connection that builds trust fast

✅ Why rushing the sale actually pushes clients away

✅ How to bounce back from rejection without losing confidence

✅ The ultimate follow-up strategy to win hesitant clients later

🚨 If you’re a new trainer, you can’t afford to miss this. Learn how to close more clients, build trust, and grow your business the right way.

👉 Drop a comment with your biggest struggle in sales!

🔔 Subscribe for weekly insights on mastering personal training and making real money in fitness.

Chapters

00:00 The Struggle of Closing First Sessions

05:36 Self-Worth and Selling High-Ticket Training

10:23 Best Practices for First Training Sessions

17:09 Biggest Mistakes Trainers Make in Consultations

23:06 The Perfect First Session Structure

28:50 The Power of Presumptive Sales & Closing Strong

40:15 Confidence & Long-Term Success

=============================

Connect with us!

=============================

Ryan Tullis:

https://hoo.be/nomad

Tyler Johnson:

https://linktr.ee/4thsetfitess

Aaron Saltzman:

https://linktr.ee/Saltz24

Memoirs of A Fitness Trainer:

https://beacons.ai/themftpod

Featuring the lovely Ishak!

https://www.instagram.com/ishak_ishak/

https://www.instagram.com/hawkfitcoaching/

The fitness industry is filled with hype, but few talk about the REAL struggles of becoming a successful coach. In this raw and eye-opening conversation, Coach Ishak reveals his unconventional journey from nursing to coaching—including the brutal lessons he learned while living in his car.

💡 Key Topics We Cover:

✅ Why most personal trainers fail within their first year

✅ The biggest mistake new coaches make (and how to fix it)

✅ Why passion isn’t enough—you need this one skill to succeed

✅ The truth about specialization and why generalist trainers struggle

✅ How extreme opinions in the fitness world are hurting clients

✅ Ethical coaching: Why taking the wrong clients can ruin your reputation

✅ The power of networking & learning from others in the industry

🚨 Coaching isn’t just about workouts—it’s about psychology, empathy, and business acumen. If you’re a new trainer or thinking about making the leap, this episode is a MUST-WATCH.

👉 Drop a comment with your biggest takeaway!

🔔 Subscribe for weekly insights on building a profitable and impactful fitness coaching career.

Chapters

00:00 From Nursing to Fitness – A Life-Changing Decision

02:44 Living in His Car While Building a Business

04:25 Networking with the Best in the Industry

10:32 What Makes a Good Coach GREAT?

22:34 Fitness Industry Scams & The Ethics of Coaching

=============================

Connect with us!

=============================

Ryan Tullis:

https://hoo.be/nomad

Tyler Johnson:

https://linktr.ee/4thsetfitess

Aaron Saltzman:

https://linktr.ee/Saltz24

Memoirs of A Fitness Trainer:

https://beacons.ai/themftpod

Keywords

fitness, coaching, personal training, bodybuilding, health, nutrition, online coaching, coaching philosophy, exercise science, personal development

The fitness industry is changing FAST, and if you're not adapting, you're falling behind. In this episode, Ryan Tullis sits down with elite coach and competitive bodybuilder Dilan Velagic to expose the hard truths about coaching, AI in fitness, and why most trainers fail.

Dilan's journey from an average gym-goer to a respected coach proves that building a career in fitness isn’t just about lifting weights – it’s about mastering communication, mental resilience, and business strategy.

Key Takeaways:

🔑 The #1 mistake online coaches make (and how to fix it)

🔑 Why mental health is the missing piece in fitness coaching

🔑 How AI is disrupting the personal training industry – good or bad?

🔑 The secret to building a loyal client base that actually sticks around

🔑 Why knowledge isn’t enough – coaching is about relationships

🔑 How Dilan and Lauren built a successful business by playing to their strengths

🔑 The future of fitness: where coaching is headed in the next 5 years

🔑 This episode is packed with raw insights, controversial takes, and real-world strategies that every personal trainer, gym owner, and fitness enthusiast needs to hear.

💬 Drop a comment below – Is AI the future of personal training or the end of it?

📲 Follow Dilan for more! https://www.instagram.com/bodybydilan/

🔥 Subscribe & turn on notifications so you never miss an episode! 🚀

Chapters:

00:00 The Journey from Gym Rat to Pro Coach

04:07 The Ugly Truth About Fitness Coaching

08:24 Should You Date Your Business Partner?

10:31 What It REALLY Takes to Be a Successful Coach

12:39 Will AI Replace Fitness Coaches?!

18:46 The Future of Fitness & What’s Next

=============================

Connect with us!

=============================

Ryan Tullis:

https://hoo.be/nomad

Tyler Johnson:

https://linktr.ee/4thsetfitess

Aaron Saltzman:

https://linktr.ee/Saltz24

Memoirs of A Fitness Trainer:

https://beacons.ai/themftpod

Keywords

fitness, coaching, bodybuilding, AI, personal training, communication, relationships, nutrition, mental health, athlete preparation