In this episode, I sit down with Craig Grant, CEO of RETI and renowned tech educator, for a high-energy conversation about how artificial intelligence is transforming the real estate industry. From practical insights on leveraging ChatGPT and Google Gemini for day-to-day efficiency, to a deep dive into must-have tools like Canva Pro and the game-changing HeyGen video platform, we unpack what’s working now for agents looking to level up their business with the power of AI.

Craig shares his perspective on the meteoric rise of AI, why every Realtor needs to embrace it, and how the right technology can automate heavy lifting—without sacrificing legal or ethical standards. We discuss real-world examples, from creating marketing content at lightning speed to AI video editing with Descript, and even how tools like Reimagine Home can help you virtually stage and redesign properties in seconds.

Whether you’re a seasoned pro or just curious about new tech, Craig drops invaluable nuggets on avoiding AI pitfalls, choosing the right platforms for your workflow, and the importance of always treating artificial intelligence as your first draft—not your final word. He also gives listeners access to his resource-packed slides and a treasure trove of vetted AI recommendations to supercharge your marketing, client communications, and productivity.

If you’re ready to learn how AI can save you time, amplify your personal brand, and future-proof your real estate career, this episode is packed with actionable strategies you can put to work immediately.

In this episode, I take you behind the scenes of one of the most remarkable sales of my career—the nine-and-a-half-year journey to sell the iconic Empire Mansion, recently closing for a record $6.5M in Illinois. I break down exactly what worked, what I’d change, and the invaluable lessons this high-profile listing taught me about patience, perseverance, and staying sharp in the ever-evolving luxury real estate market.

As the third agent on the listing, spanning four brokerages, ten price adjustments, and countless strategy shifts, I dive deep into what kept us moving—from detailed buyer pre-qualification and personalized client communication, to creative event-based marketing (think thirty Ferrari owners in the driveway) and securing national press coverage. I also share what didn’t move the needle, like costly print ads and certain co-marketing partnerships, so you can leverage smarter strategy in your own business.

You’ll hear about handling the unique demands of high-net-worth sellers, best practices for scheduling and hosting standout showings, and why you should never judge a book by its cover—especially when working with luxury buyers. If you’re struggling with a long-standing listing or want to raise your game in luxury real estate, these real-world insights and case study takeaways are sure to help you work smarter, increase your value, and ultimately, get the deal done.

Keep raising the bar, and don’t hesitate to reach out for more resources, fresh eyes on a tough listing, or for information on our luxury designation and tools.

In this episode, I share some timely insights from our recent live stream, diving into the intricacies of the current luxury real estate market and the potential impact of tariffs. We navigate through pressing questions posed by clients and industry peers, unearthing the realities and misconceptions surrounding tariffs' effects on real estate.

I tackle timely issues such as stock market fluctuations and share invaluable advice on investments, emphasizing real estate's reliability as a long-term asset. The session also unveils a unique financial offering – the Buy Now, Sell Later program – designed to enhance buyer leverage and flexibility without the constraints of conventional loans.

Listeners are in for an informative session as I, alongside my guest Joe, dissect how these innovations can provide a competitive edge in buying luxury properties. Furthermore, we celebrate our nine-year milestone of the luxury designation course, announcing our most memorable location training event amidst a lineup of educational engagements across the U.S.

Whether you're an established agent looking to sharpen your strategy or a homeowner contemplating market movements, this episode equips you with the necessary tools to navigate and excel in today’s market dynamics.