In this week's episode of The Game Plan, we venture into the wild, wild west of the internet: Digital collectibles, NFTs and Web3. What does it mean for athletes, how is it changing how athletes think about their personal brands and ability to monetize their work on and off the field, and who the key stakeholders in this new tokenized world are and will be.

Our guide through this wild and rocky terrain is Luke Bonner, former pro basketball player who has spent his entire career, helping his peers and those that came after he think about brand development and ownership, well before NIL became a buzzword. Luke played both overseas and in the NBA D-League, after which he spent many years advising college and pro athletes on the key labor relations issues of the last decade. Looking ahead to the next decade, Luke is now applying all of his knowledge to building PWRFWD, the definitive athlete-to-consumer marketplace. 

To-date PWRFWD has worked with athletes including Sue Bird, Mo Bamba, Breanna Stewart, Sony Michel, Tacko Fall and more. Special thanks to our friend and PWRFWD investor Jordan Fliegel for the intro to Luke.

About The Game Plan

The Game Plan is a weekly podcast hosted by venture capitalists Jay Kapoor and Tim Katt. The show highlights professional athletes' stories that will help our listeners raise their game both in business and in life

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