If you’ve been showing up week after week, pouring value into your podcast but hearing crickets when it comes to enquiries or sales - this is the episode you can’t afford to skip.
We’re unpacking one of the most common pieces of advice in the podcasting space: “Use your podcast to build trust and nurture your audience.” Sure, that sounds great. But if that’s the only role your podcast plays in your business, you’re leaving clients — and sales — on the table.
I’m breaking down why that approach limits your podcast’s potential and the shift you need to make to turn it into your most powerful sales tool.
In this episode, I’m sharing:
✨ Why “just nurturing” isn’t enough if you want your podcast to bring in clients
✨ What’s missing from your episodes if you want them to convert
✨ How one client shifted her strategy and signed nine new members in just 8 weeks
✨ Three steps you can take to shift from “nurture tool” to strategic sales asset
If you’re ready for your podcast to move beyond building brand awareness and start driving aligned clients to your offer every single month, this episode will change how you think about podcasting — for good.
🎧 Book a Podcast Profitability Consult and let’s chat about whether an Evergreen Podcast Strategy is right for your coaching or service-based business.
📌 Ready for more? Here’s how I can help you:
→ Want a bingeworthy podcast that consistently drives enquiries and sales to your signature offer? Apply for a Listeners to Clients Intensive where we'll build an evergreen podcast funnel that maximises your time while building audience trust FAST so you can sign more dream clients without posting on socials 16x a week.
→ Have a podcast but not seeing the results you want? Book a Podcast Audit and receive a clear action plan to optimise your podcast for more leads and sales in just three days!
→ Get the step-by-step to doubling your podcast listeners and growing your podcast without social media! Sign up for the Organic Podcast Blueprint Audio Course.
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This podcast is produced by Too Busy To Podcast.