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In this episode of the Life Science Success Podcast my guest is Elizabeth Chabe, the founder of High Touch Group (HTG) and an expert in science marketing with a distinguished background spanning research universities, national labs, and technology transfer offices. Elizabeth brings a wealth of experience in guiding researchers through technology commercialization and providing data-driven marketing strategies for life sciences and diagnostics companies, and is also the author of "The Giant's Ladder: The Science Professional's Blueprint for Marketing Success."

00:00 Introduction to Life Science Success Podcast
00:29 Meet Elizabeth Chabe: Entrepreneurial Journey
01:12 Early Business Ventures and Education
03:59 Transition to Life Sciences and Marketing
06:41 Challenges and Insights from Academia
11:39 Founding High Touch Group
14:55 High Touch Group Services and Success Metrics
19:34 The Giants Ladder: A Book for Founders
23:10 Commercializing Innovations: Strategies and Pitfalls
23:56 Challenges in Creating Market Demand
25:26 Common Pitfalls in Product Development
25:56 Importance of Audience Research
27:05 Y Combinator's Critique on Entrepreneurial Approaches
27:47 The Role of Multi-Skilled Teams in Marketing
29:55 Successful Marketing Campaigns
34:32 Innovative Trends in Life Sciences Marketing
38:00 Leadership Advice and Team Collaboration
42:54 Concerns About Federal Funding Cuts
46:33 Excitement for Future Diagnostic Products

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SonarMD CEO Beth Houck has more than 25 years of experience in the healthcare industry. Before joining SonarMD, she led customer experience for SA Ignite, a cloud-based healthcare technology company helping provider organizations manage performance and compliance with their MACRA initiatives.

00:00 Introduction to Life Science Success Podcast
00:35 Meet Beth Houck: CEO of SonarMD
01:01 Beth's Journey to Life Sciences
02:55 Becoming the CEO of SonarMD
04:59 Leadership Insights and Strategy
10:04 The Value of an MBA in Health Services
15:56 Introduction to SonarMD
21:04 How SonarMD Improves Healthcare Outcomes
24:29 The Future of Healthcare Technology
27:56 Predictive Analytics in Healthcare
28:17 Leveraging Claims Data for Predictive Analytics
30:05 The Role of Data and Analytics in Healthcare
32:30 Challenges in Actuarial Science and Team Management
37:39 Future Goals and Expansion Plans for SonarMD
41:02 Leadership Insights and Personal Inspirations
50:53 Conclusion and Final Thoughts

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In this episode of the Life Science Success Podcast my guest is Thomas Ruggia, the President and CEO of Samsara Vision, a specialty medical device company focused on developing innovative implantable ophthalmic technologies to improve vision for individuals with untreatable retinal disorders. With extensive experience in ophthalmology from his previous roles at Johnson & Johnson and Alcon, Thomas brings a wealth of knowledge and passion to Samsara Vision's mission of rejuvenating eyesight and helping people reconnect with the world around them.

00:00 Introduction to Life Science Success Podcast
00:34 Meet Thomas Ruggia: CEO of Samsara Vision
01:38 Thomas Ruggia's Journey into the Medical Device Industry
03:14 Career Highlights: Alcon and Johnson & Johnson
11:49 Samsara Vision's Flagship Product: Seeing IMT
17:31 Future of Ophthalmic Devices and Treatments
27:26 Personal Insights and Leadership Advice
31:08 Global Perspective and Concerns
34:46 Excitement for Future Technologies
40:19 Conclusion and Farewell