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Leveraging Thought Leadership

Leveraging Thought Leadership

著者: Peter Winick and Bill Sherman
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Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight. Where will thought leadership take you? In each episode, we engage with thought leaders from diverse backgrounds. Whether it’s professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential. Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth. Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business. With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership. Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions. Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development. As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment. Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery. Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and ...Copyright © 2018 - 2024 Thought Leadership Leverage. All Rights Reserved. マーケティング マーケティング・セールス 出世 就職活動 経済学
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  • Turning frameworks into funding: The hard truth about scaling thought leadership | Lisa Kay Solomon
    2025/07/17

    What if you could design the future — instead of reacting to it?

    In today's episode of Leveraging Thought Leadership, Peter Winick sits down with futurist and design strategist Lisa Kay Solomon to explore how leaders can use design thinking to actively shape what’s next.

    Lisa is a Designer-in-Residence at Stanford’s d.school, an educator, a bestselling author, and a respected voice on the Thinkers50 Radar list. She helps leaders and organizations make better long-term decisions in a short-term world. Her superpower? Turning vague uncertainty into actionable insight — by teaching leaders how to think like futurists.

    Lisa shares how she guides boards, conference planners, and executive teams through complex challenges. She doesn’t just create better experiences — she builds capabilities that last. Whether it’s designing strategic conversations or preparing teams to operate in ambiguity, Lisa brings a toolkit of creative, repeatable practices to move from stuck to strategic.

    If you’ve ever found yourself saying, “Yeah, but that would never happen here,” Lisa has a chapter — and a strategy — just for you.

    This conversation is packed with high-impact takeaways for those who want to lead with intention and design a future worth inhabiting.

    Three Key Takeaways:

    • Designing the Future Is a Teachable Skill
    Lisa argues that futures thinking isn’t a mysterious talent—it’s a learnable capability. Most leaders have been trained to focus on short-term goals. Lisa teaches them how to widen their lens, shift perspective, and think long-term using strategic design practices.

    • Great Ideas Need More Than Strategy—They Need Capability
    Organizations often bring Lisa in to spark innovation—whether at board meetings or large conferences. But the real value she delivers goes beyond a single event. She helps teams build the capabilities to sustain innovation, adapt to change, and continue asking the right questions long after she’s gone.

    • Overcoming the “Yeah, Buts” That Block Progress
    Lisa names the top three “yeah, buts” that sabotage future thinking: short-term pressure, lack of resources, and not knowing how. Her approach disarms these mental blockers by reframing possibility as practical—and showing leaders how to move from reactive to proactive in shaping what’s next.

    If you found Lisa Kay Solomon’s insights on designing the future and building long-term leadership capabilities compelling, you won’t want to miss our episode with Joseph Press: Thought Leadership for Future Thinking. Both Lisa and Joseph explore how leaders can move beyond short-term fixes to shape more intentional, future-ready organizations. While Lisa focuses on strategic conversations and capability building through design, Joseph dives into how thought leadership and digital transformation intersect to foster future thinking. Together, these episodes offer a powerful one-two punch for anyone looking to lead with clarity, creativity, and courage in uncertain times. Listen to both and equip yourself with the mindset and tools to not just predict the future—but actively shape it.

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    16 分
  • Human First, AI Forward: Navigating the Future of Thought Leadership | Jen Cohen, Stephanie Grayson, Amelia Ross, Spencer Ante | 656
    2025/07/13

    In this special compilation episode of Leveraging Thought Leadership, host Bill Sherman brings together four voices at the forefront of AI and innovation: Jen Cohen, Stephanie Grayson, Amelia Ross, and Spencer Ante. Each offers a powerful, firsthand take on how AI is changing the way we lead, communicate, and make decisions.

    Jen Cohen explores how AI can amplify—rather than replace—human potential. She’s seen how automation can unlock joy and confidence, from safe driving to elder care. For Cohen, AI is about purpose, empathy, and enabling people to thrive through their “ikigai.”

    Stephanie Grayson shares how AI is becoming an essential research partner in the world of B2B thought leadership. But she also flags real risks—from bias to hallucinations—and warns that without humans in the loop, AI can damage brand trust faster than it can build it.

    Amelia Ross breaks down how natural language processing (NLP) can make sense of real-time chaos, like the war in Ukraine. She reveals how AI-driven insights helped governments and companies cut through disinformation and find clarity in crisis—demonstrating the societal power of smart content strategy.

    And Spencer Ante takes us to the edge of the AI frontier, where generative tools like ChatGPT are reshaping not just how we work, but how we think. A former investigative journalist, he calls on business leaders to collaborate with AI—not fear it—and to focus on managing truth, training systems, and preserving human creativity and empathy.

    From content to ethics, strategy to scalability, this episode is a must-listen for anyone leading in a world shaped by machines—and guided by human insight.

    Four Key Takeaways

    AI should be used to amplify human capability, not replace it. Whether in automated driving or elder care, AI can remove risk and enhance joy—while preserving purpose and human involvement.

    Thought leadership must remain human-led and carefully validated. AI is a powerful research assistant, but without human oversight, it risks spreading misinformation and damaging trust.

    AI-driven NLP can turn unstructured real-time data into actionable insight, helping organizations cut through disinformation and respond quickly to fast-changing global events.

    AI won’t replace human creativity—it will augment intelligence. Leaders must learn to collaborate with AI tools, supervise them, and guide them with empathy and strategy.

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    25 分
  • Turn Ideas Into Influence—and Influence Into Capital | Nick Cooney | 655
    2025/07/10

    Can doing good in the world be quantified like ROI?

    Peter Winick sits down with Nick Cooney, founder and managing partner of Lever VC, to explore how a venture capitalist measures moral return alongside financial return. Nick’s not your typical VC—he’s also the author of "What We Don't Do: Inaction in the Face of Suffering and the Drive to Do More", a book that fuses analytical thinking with a deep commitment to reducing suffering.

    Nick reveals how dictating thoughts during a long car ride led to a full-fledged book deal with Simon & Schuster. But this isn’t just a passion project—it’s a strategic move. Nick shares how writing the book expands his credibility with mission-driven founders and impact-minded investors.

    You’ll hear how he uses the “Brady Rule”—a nod to NFL legend Tom Brady—to challenge philanthropists to pursue giving with the same intensity as professional athletes pursue greatness. And how the overlap between financial rigor and moral responsibility creates a powerful (and rare) kind of leader.

    Peter and Nick dive into the strategic value of thought leadership for VCs: from deal flow to LP trust, to long-game positioning. Plus, Nick shares what he’s learned from marketing the book, why the publishing timeline misses the mark, and what feedback surprised him most.

    This is a conversation for anyone looking to align meaning with metrics—and use content to drive serious business outcomes.

    Three Key Takeaways:

    Thought Leadership Can Power Business Strategy
    Nick’s book isn’t just a personal project—it’s a tool to build credibility, drive deal flow, and attract like-minded investors and founders. A well-positioned book can serve as your most powerful business card.

    Impact and Analytics Aren’t Mutually Exclusive
    Nick bridges the gap between rigorous financial thinking and doing good. He argues that applying ROI-based decision-making to philanthropy and impact can dramatically increase the effectiveness of our efforts to reduce suffering.

    You Can—and Should—Train for Good Like an Athlete
    One standout idea from Nick’s book is the “Brady Rule”—a call for people to approach doing good in the world with the same intensity, discipline, and optimization mindset as elite athletes do their sport.

    If Nick Cooney’s episode got you thinking about how doing good can be measured, optimized, and scaled—then you’ll want to dive into our conversation with Dr. Moshe Engelberg. Like Nick, Moshe challenges traditional business thinking by bringing purpose and values into the spotlight. In his episode, we explore how love—yes, love—can be a strategic business advantage, driving both culture and performance. Both Nick and Moshe offer bold frameworks for leaders who want to align their success with meaningful impact. If you’re rethinking ROI to include humanity, ethics, and long-term value, this is the perfect next listen:
    Love from Thought Leadership with Moshe Engelberg

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    18 分

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