Meta ads can be very powerful when done right — and equally frustrating when they're not... Love ‘em or hate ‘em, they can seriously support your launch if you know how to use them. In this episode, I’m gonna walk you through how ads can actually work with your launch, instead of feeling like a confusing, expensive experiment.

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• Sign up to the free ads masterclass here - May 1 @10.30am NZT
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Planning your next launch and have no idea where to start with the social media side of things? This episode breaks it all down step-by-step — from mapping out your overall launch timeline to planning content that actually supports your goals (instead of just filling the grid).

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please leave a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉

• Get my Notion business foundations dashboard
• Watch my free launch masterclass ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠My launch services⁠⁠⁠⁠⁠: set-to-launch audit, launch post-mortem & more.
• Get my social media newsletter ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠
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• How I can support you with your social media marketing - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠my website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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We made it to 100 episodes of Let's Talk Socials! To celebrate this milestone, I'm sharing 10 lessons with you because - believe me - podcasting isn't always smooth sailing 😅

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please leave a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉

• Get my Notion podcast dashboard
• Watch my free launch masterclass ⁠⁠⁠⁠here⁠⁠⁠⁠
• ⁠⁠⁠⁠My launch services⁠⁠⁠⁠: set-to-launch audit, launch post-mortem & more.
• Get my social media newsletter ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠
• Book a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠1:1 Power Hour⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with me
• How I can support you with your social media marketing - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠my website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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Launching something brand new is exciting. But it can also be terrifying, especially if you don't have any testimonials! In this episode, I’m breaking down exactly how to market an offer when you have zero testimonials or past results to show – and I share the strategies I used to market my first reading retreat (@busywithbooks).

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please leave a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉

• Watch my free launch masterclass ⁠⁠⁠here⁠⁠⁠
• ⁠⁠⁠My launch services⁠⁠⁠: set-to-launch audit, launch post-mortem & more.
• Get my social media newsletter ⁠⁠⁠⁠here⁠⁠⁠⁠
• Book a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠1:1 Power Hour⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with me
• How I can support you with your social media marketing - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠my website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Connect with me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook⁠⁠⁠⁠⁠

Failed launches are painful but the good news is: they are fixable. In this episode, I’m breaking down the biggest mistakes I see people make in their launches, so you can avoid them next time. And of course, I’ll share how to actually set your launch up for success.

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please leave a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉

• Watch my free launch masterclass ⁠⁠here⁠⁠
• ⁠⁠My launch services⁠⁠: set-to-launch audit, launch post-mortem & more.
• Get my social media newsletter ⁠⁠⁠here⁠⁠⁠
• Book a ⁠⁠⁠⁠⁠⁠⁠⁠⁠1:1 Power Hour⁠⁠⁠⁠⁠⁠⁠⁠⁠ with me
• How I can support you with your social media marketing - ⁠⁠⁠⁠⁠⁠⁠⁠⁠my website⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Connect with me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠or⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook⁠⁠⁠⁠

In 2025, the classic launch formulas don’t work anymore & people can smell the ick a mile away. In this episode, I’m breaking down three major shifts in the launch space that you need to be aware of if you want your next launch to be successful.

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please leave a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉

• Watch my free launch masterclass ⁠here⁠
• ⁠My launch services⁠: set-to-launch audit, launch post-mortem & more.
• Get my social media newsletter ⁠⁠here⁠⁠
• Book a ⁠⁠⁠⁠⁠⁠⁠⁠1:1 Power Hour⁠⁠⁠⁠⁠⁠⁠⁠ with me
• How I can support you with your social media marketing - ⁠⁠⁠⁠⁠⁠⁠⁠my website⁠⁠⁠⁠⁠⁠⁠⁠
• Connect with me on ⁠⁠⁠⁠⁠⁠⁠⁠Instagram ⁠⁠⁠⁠⁠⁠⁠⁠or⁠⁠⁠⁠⁠⁠⁠⁠ Facebook⁠⁠⁠

To say that the social media world has gone WILD in the last few days would be a massive understatement: the TikTok ban, Meta's new platform policies including the end to fact-checking, and social media CEOs attending an inauguration...

In this episode, I talk to Jodine (@socialsmarty.co) about the state of social media, the theories and conspiracies we come across, and what is likely to happen next. It's an unfiltered insight into a conversation between two social media experts who break it all down for you.

Links:

If you are launching anything in 2025, chances are you will be using social media to build buzz and grow an audience. In this episode, I break down the most common misconceptions I come across in my work as a launch consultant for businesses.

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please leave a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉

Links:

• Watch my free launch masterclass here
• My launch services: set-to-launch audit, launch post-mortem & more.
• Get my social media newsletter ⁠here⁠
• Book a ⁠⁠⁠⁠⁠⁠⁠1:1 Power Hour⁠⁠⁠⁠⁠⁠⁠ with me
• How I can support you with your social media marketing - ⁠⁠⁠⁠⁠⁠⁠my website⁠⁠⁠⁠⁠⁠⁠
• Connect with me on ⁠⁠⁠⁠⁠⁠⁠Instagram ⁠⁠⁠⁠⁠⁠⁠or⁠⁠⁠⁠⁠⁠⁠ Facebook⁠⁠⁠