We’re back, and we’re diving deep. This year our lives have transformed in incredible ways—Ashton stepped into the beautiful chaos of motherhood, and Jordan is thriving in her new role as an auntie. In this episode, we reflect on the past year and share the lessons we’ve learned as we navigated change, growth, and the unpredictable journey of life and business.

This conversation is all about trusting the seeds you’re planting—in your personal life, your business, and your creative path. We talk about the importance of finding peace in the present, even as you work toward your future dreams. And we share how our chosen words for the year, “roar” and “harvest,” manifested in ways we never expected and shaped our journeys.

If you’re feeling the pull to slow down, reconnect with your authentic self, and embrace the season you’re in, this episode is for you. We’re here to remind you: the seeds you’re planting today will bloom when the time is right.

In this episode, we discuss:
🌱 The importance of trusting the process and staying rooted in patience
🌟 How to find contentment in the present moment while working toward future goals
🎨 Embracing your authentic path instead of conforming to trends
💡 How our words of the year shaped our personal and professional growth in 2024
🤝 Building a sustainable, fulfilling life and business by staying true to yourself

Tune in to reflect, recharge, and reimagine what’s possible for 2025. Together, we’ll explore how to plant seeds for a life and business you truly love.

P.S. This is a wrap on Season 2! Thank you for lending your ears to us this year, and trusting us to speak into your life and business. It has been an honor and a privilege. We can't wait to come back for Season 3 with fresh insights and new conversations so we can continue to pour into your cup.

Until next time...
xoxo Ash & Jo

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Meet Rachel Allene, a remarkable mom of three and a full-time product shop owner. In this episode, Rachel shared her inspiring journey of entrepreneurship, detailing how her business took off during the pandemic and the evolution of her brand, which focuses on uplifting women and sparking joy. We delved into the challenges she faced in the early days, from navigating sales and operations to finding her unique voice in a crowded market. Rachel opened up about her personal experiences with grief and how they shaped her mission to empower others, emphasizing the importance of community and connection. Throughout our conversation, we explored the balance between vulnerability and privacy in sharing her story online, and how her commitment to serving her audience has fostered a loyal and engaged community around her brand.

RACHEL ALLENE:
Website
Instagram

00:00 - Introduction
00:28 - Meet Rachel
01:24 - Rachel's Background & Fun Facts
07:03 - Rachel's Entrepreneurial Journey
13:20 - The Importance of Persistence in Entrepreneurship
17:23 - Free Profit Planner
18:06 - Hurdles Rachel Faced as a Product Shop Owner
26:12 - Seeking Joy in the Midst of Grief: Rachel's Story
30:51 - Balancing Vulnerability and Privacy Online
39:23 - Creating a Supportive, Engaged Community
45:02 - The Simple Power of Serving Your Community

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THE AWAKENING:
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90-Day Profit Planner
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Today we're diving into the essential quality of grit and resilience that every entrepreneur must cultivate to navigate the inevitable ups and downs of business. Many entrepreneurs are experiencing lulls in their businesses right now, and there's several reasons for this, but it's what we do in these slow seasons that truly matters. We have to learn to embrace challenges that come our way, stay committed to our vision, and remain steadfast as we weather the storm.

If you're experiencing lulls in your business right now, you're not alone. May this episode be a beacon of light for you as you navigate the stormy seas of a slow season, and may this be an encouragement to you to keep going even when things get hard. You can do this.

00:00 - Introduction
00:37 - Being Silly & Setting the Tone
03:24 - The Importance of Grit in Entrepreneurship
09:37 - The Awakening Archives
10:41 - Client Retention: Focus on Your Existing Community
16:19 - Get Scrappy in Slow Seasons
21:35 - Stay the Course & Don't Reinvent the Wheel
26:48 - Become Obsessed with Your Vision
32:23 - Put Your Blinders On & Get to Work
35:51 - Don't Be Ruled By Your Feelings

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THE AWAKENING:
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We had the pleasure of speaking with Meredith Cancilla, CEO and Founder of Quixotic Design Co. Meredith is a powerhouse in the branding and design space, helping women entrepreneurs build industry-leading brands with Quixotic's signature, results-driven branding process.

We delved into her inspiring journey from a creative child to a successful business owner, discussing the pivotal moments that shaped her career. Meredith shared invaluable insights on the importance of client experience, the art of creating a cohesive brand, and the strategies that have kept her booked out and in demand.

We also explored the nuances of building passive income streams and the dedication required to make them successful. This episode is packed with actionable advice for anyone looking to elevate their business and brand.

QUIXOTIC DESIGN CO:
Website
Instagram

00:00:00 - Introduction
00:00:27 - Introducing Meredith Cancilla
00:04:43 - Quixotic Design Co.'s Origin Story
00:15:13 - The Importance of Client Experience
00:22:00 - The Awakening Archives
00:23:03 - Building Industry-Leading Brands
00:28:54 - Common Mistakes in Branding
00:33:23 - Staying Booked Out as a Service Provider
00:44:24 - The Reality of Passive Income
00:51:44 - Maternity Leave & Motherhood as an Entrepreneur
00:58:43 - Connect with Meredith & Quixotic Design Co.

OUR SOCIALS:
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THE AWAKENING:
The Blog
Work With Us
90-Day Profit Planner
The Awakening Archives

Feeling burnt out by the constant content creation? We hear you.

More often than not, running a business in this digital age means marketing and selling online. And that means creating content. Much of the conversation around content creation tends to be, "I'm tired of always creating content" or "I'm frustrated that my content isn't converting" or "When will I ever get off this content creation hamster wheel?!"

We've been there! Which means we totally understand the frustration, doubt, and stress of it all.

Today we're discussing content creation in a new light, offering fresh insights and new perspectives, and sharing our experiences in an effort to help you not only feel less alone but fall in love with content creation again.

00:00 - Introduction
00:49 - The Love-Hate Relationship with Content Creation
03:41 - The Joy and Excitement in the Beginning
04:57 - Balancing Soul with Strategy & Learning to Enjoy the Process
11:07 - Keeping Up with Social Media Trends & Tactics
15:05 - Our Free Profit Planner
15:50 - Ignore Vanity Metrics! Prioritize Depth!
25:11 - Your Impact and Influence as a Content Creator
31:43 - Van Gogh's Long-Term Impact as an Artist
36:02 - Keep Creating.

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In this episode of Legacy Creator, we dive deep into the concept of humility in business and the importance of remaining accessible to our communities as entrepreneurs. We explore the common pitfalls that lead us to adopt a "high horse" mentality, often without even realizing it, and how this can hinder our growth and connection with others. Through candid discussions, we share personal experiences and insights on the necessity of being open to learning, networking, and embracing opportunities, even when they come with challenges. Our goal is to inspire you to reflect on your own business practices and encourage you to foster genuine connections that can lead to impactful growth.

A High-Level Overview of the Episode:

• The significance of humility in entrepreneurship
• Reasons why entrepreneurs may isolate themselves
• The balance between setting boundaries and being accessible
• The importance of learning from every opportunity, even challenging ones
• How to remain open to networking and collaboration
• The role of communication in building trust with clients and peers
• The ongoing journey of personal and professional growth
• Encouragement to embrace learning as a lifelong endeavor

00:00 - Introduction
01:38 - Reasons Why We Get on Our High Horse
06:24 - Boundaries at All Costs
17:44 - Free 90-Day Profit Planner
18:25 - Being Accessible, Networking, & Building Relationships
29:23 - We Never Fully Arrive: The Importance of Ongoing Development
35:08 - Food for Thought

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THE AWAKENING:
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In this episode, we have the honor of being joined by our brilliant father, Don W. Long, a seasoned entrepreneur with a wealth of experience in sales and business. He shares his journey into entrepreneurship, starting from humble beginnings and building multiple successful businesses over the years. We delve into the importance of sales, influence, and communication in business, highlighting key strategies and lessons learned from his extensive experience.

Don W. Long is a sixth-generation entrepreneur with a passion for sales and business development. Starting his entrepreneurial journey in the early 1980s, Don has co-founded and led multiple successful businesses, ranging from door-to-door sales to landscape management companies. With a focus on mastering the art of sales and influence, Don has honed his skills over the years to become a top performer in the industry.

Key Topics Discussed:

• Importance of learning to make friends with pain in entrepreneurship
• The significance of influence over manipulation in sales
• Don's journey into entrepreneurship and the businesses he has built
• The role of communication and rapport in sales success
• Practical tips for improving sales skills, including using the DISC assessment
• Stories of competing for contracts and the importance of asking for the business
• The value of follow-up in sales and fostering long-term relationships with clients
• Don's approach to sales and the hot, warm, cold list strategy for managing leads
• Lessons learned from Don's experiences in sales and business development
• The impact of persistence and communication in achieving sales success

This episode provides valuable insights and practical advice for entrepreneurs looking to enhance their sales skills and grow their businesses effectively. We hope you enjoy!

Resources:
Don's Website
Don's Free Resource: Unleash Your Power, Double Your Sales
The Official DISC Assessment

00:00 - Introduction
01:50 - The Start of Don's Entrepreneurial Journey
11:00 - Door to Door Sales
12:18 - The Importance of Becoming
16:08 - Making Friends with Pain
18:08 - DISC Test & How to Effectively Communicate
27:30 - The Awakening Archives
28:33 - Love Languages
30:35 - A Sales Story: How Don Beat His Competitors
37:03 - The Importance of Following Up with Potential Clients
41:50 - Simplifying Your Process with a Hot, Warm, Cold Lead List
44:48 - Tips for Building a Successful Sales Team
47:47 - Advice for Becoming an Effective Leader

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THE AWAKENING:
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What do you want for your life? And are you actually GOING for the things you desire?

In today's episode, we're diving into the importance of believing in and pursuing your unique dreams and desires - for your life and your business. Your desires are unique to you, and they were placed in your heart for a specific reason and purpose. It's time to uncover your dreams, pursue your innate desires, and unleash your full potential.

In this episode, we discussed:

• The importance of believing in and pursuing your unique dreams
• Balancing "what's realistic" with what you innately desire
• Surrounding yourself with the evidence of what's possible
• Taking action to bring your dreams to fruition
• Defining what "more" looks like for you
• And more...

We hope you enjoy the episode!

OUR SOCIALS:
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THE AWAKENING:
The Blog
Work With Us
90-Day Profit Planner
The Awakening Archives